Soccer Champion Brandi Chastain Takes Delivery of First Volvo V40 in US Market

27 July 1999

Soccer Champion Brandi Chastain Takes Delivery of First Volvo V40 in US Market
    ROCKLEIGH, N.J., July 26 -- The car company perhaps best
loved by soccer moms also has a fan on the winning American team of the
Women's World Cup.
    Brandi Chastain, scorer of the winning goal in the Women's World Cup, told
Entertainment Tonight she would love to get involved with Volvo because of the
company's safety reputation and great-looking new cars.  Just a week later,
Brandi, 31, took delivery of the first V40 sportswagon to be sold in North
    "As you can tell from looking at our product line, Volvo's appeal has been
greatly expanded to new customer groups," explains Mark LaNeve, Vice President
of Marketing for Volvo Cars of North America.  "Brandi is exactly the type of
customer who will be interested in the S40 and V40: active, youthful and
intelligent.  The S40 and V40, safely equipped at a starting price of $22,900
and $23,900 respectively, will attract a new generation of customers who
haven't considered Volvos previously.  Soccer players who are on the cover of
every major magazine are obviously a bonus."

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