BFGoodrich Tires Unveils Scorcher T/A
13 July 1999
BFGoodrich Tires Unveils Scorcher T/A: Establishes New Standard for Customization PerformanceLOS ANGELES, July 12 -- Establishing a new standard for customization, BFGoodrich Tires today unveiled its Scorcher T/A, the world's first color, high-performance tire. The Scorcher T/A, which is targeted primarily to the flourishing import and sport-truck aftermarkets, sets a new standard for athletic good looks with the use of Raging Red, Screaming Yellow and Blazing Blue tread colors that actually refresh as they wear. "The Scorcher T/A marries red-hot looks with unmatched performance capabilities," said Rick Shafer, marketing manager, BFGoodrich passenger performance tires. "It is the ultimate finishing touch for anyone who wants to bring a truly unique look to their performance car or light truck." The Scorcher T/A employs a distinctive tread pattern consisting of stable shoulder elements outboard, and water-dispensing channels inboard for superior traction and control. Its unique silica-reinforced tread compound enhances both wet and dry traction, which has been optimized for maximum grip for both autocross driving as well as daily use. The Scorcher T/A's optimized footprint stress distribution provides for longer wear under normal driving and precise steering response during high- performance operation. Offered in 16-, 17- and 18-inch sizes, the Scorcher T/A is available in V- and H-speed ratings and is capable of speeds up to 149 mph (V-rated) and 130 mph (H-rated). BFGoodrich tires are made for people looking to take control of the driving experience. The brand has accumulated countless wins in racing venues ranging from the extreme g-force environment of Trans-Am pavement racing to the brutal demands of offroad racing in the SCORE series. BFGoodrich Tires combines the experience gained on and off the racetrack with its technological leadership to develop innovative tires with a Traction Advantage for every type of vehicle and driving preference.