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Honda Announces Price Reduction

5 July 1999


Torrance, CA $B!>(B American Honda Motor Co., Inc. has permanently reduced the price
of all 1998 and 1999 Shadow American Classic Edition (A.C.E.) 750 motorcycles by
$600.00. The new Manufacturer$B!G(Bs Suggested Retail Prices (MSRP) for 1998 and
1999 Shadow A.C.E. models now start at $5,699.00 (solid black).  Two-tone color
models are $5,999.00 and two-tone Deluxe models are $6,199.00.

The Shadow A.C.E. 750 series features a low-maintenance 750cc water-cooled
V-twin engine in a comfortable, classically styled cruiser package. With its low
27.6-inch seat height, it$B!G(Bs the ideal motorcycle for the person who seeks an
affordable custom motorcycle with the peace-of-mind that owning a Honda
provides. Honda ownership includes a one-year complimentary membership in the
Honda Riders Club of America, with benefits including 24-hour roadside
assistance and much more.