Colonel's Truck Accessories Acquires "Traders"
26 June 1999
TECUMSEH, Mich.--Colonel's Truck Accessories, Inc. today announced the acquisition of Traders. Traders is a well-known supplier of customized accessories for trucks and SUVs, or sport utility vehicles.
Traders offers both retail sales as well as a national catalogue, which features hundreds of items which the customer can choose from to rebuild or design their own style of trucks and SUVs. With the acquisition of Traders, the Colonel's Truck Accessories now has 27 locations, which cater to retail customers.
This acquisition widens the customer base for Colonel's for their own manufactured truck accessories and bedliners. It is the intention of Colonel's to add an internet strategy, to supplement the Traders catalog. Colonel's believes that the hundreds of items sold by Traders can be sold to truck buffs on the Internet that are already familiar with the Traders name.
Colonel's Truck Accessories, Inc., is a leading company serving the fastest growing segment of the automotive industry, which includes light truck and sport utility vehicles. The company has four manufacturing facilities producing quality parts and accessories including truck bedliners, bedmats aero covers, tonneau covers, camper shells, lowering devices, body side molding and related products. These modern state-of-the-art, well-designed and engineered facilities allow the company to produce high quality parts for the lowest possible cost. There are 31 Colonel's facilities nationwide to serve the manufacturing, distribution, wholesale and retail needs of the marketplace.
