5000+ Attend Excelsior-Henderson Bash

9 June 1999

2nd Annual Shareholders' Reunion and Biker's Bar-B-Que
a "Roaring" Success


    BELLE PLAINE, Minn.--On Saturday, June 5, Excelsior-Henderson
Motorcycle Manufacturing Company held its 2ND Annual Shareholders' Reunion
and Bikers Bar-B-Que. The event drew over 5000 enthusiastic shareholders,
their families and friends of the company to hear Co-Founders Dan,
Dave, and Jennie Hanlon share their vision of the Company's future. In
addition to presentations from the Excelsior-Henderson management team,
attendees were able to demo ride production 1999 Super X(R) motorcycles,
take part in the first public tours of the Company's $30 million, 160,000
sq. ft. state-of-the-art manufacturing facility and museum area, and enjoy
a Bar-B-Que lunch.

    The rumble of motorcycles was heard early in the morning as bikers
began filling Excelsior-Henderson's motorcycle parking area in front of the
building. By the time the Co-Founders fired up their Super X motorcycles
and roared into the crowded presentation tent to begin the meeting, the
entire parking area was filled with people and motorcycles--including a
long row of customer-owned 1999 Excelsior-Henderson Super X motorcycles
from other states.

    Co-Founders Dan, Dave, and Jennie Hanlon informed the massive crowd
that the event was believed to be the largest shareholder's meeting in
Minnesota and among the largest in the country. During their presentations,
the Co-Founders discussed the many milestones that the Company has
successfully achieved and assured shareholders that the best is yet to
come. They added, "We are always looking to the future as we continue to
ramp up production and generate revenue."

    Shareholders liked what they saw and heard. "I'm very impressed with
the way the company has progressed," said one early shareholder. She added,
"After seeing the impressive factory, riding the Super X, and personally
meeting many of the quality people who are making it happen, I have a much
greater appreciation for what the Company has accomplished to date."
Walking out of the factory, another smiling shareholder said, "There is
something special about the Excelsior-Henderson Road
Crew(TM). They continue to impress me with their enthusiasm and results."

    By the end of the day, nearly 400 riders test rode a production Super X
motorcycle and over $7000 was raised for charity from the sale of
commemorative "Reignite the Glory" T-shirts. As shareholders made
preparations to leave, one Super X rider summed up the day's events by
saying, "I can't wait to see what the future holds for BIG X(TM)!"

    Excelsior-Henderson Motorcycle Manufacturing Company
manufactures, markets and sells premium heavyweight American cruiser
motorcycles, as well as related parts, apparel and accessories branded with
a name that evokes an authentic American motorcycling heritage and
lifestyle. The Company distributes its products through a national dealer
network. Excelsior-Henderson is one of only two authentic American
motorcycle companies exclusively committed to the
manufacture of motorcycles.