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Tommy Hilfiger Teams With Yamaha to Produce Signature Motorcycle

9 June 1999

Tommy Hilfiger Teams With Yamaha to Produce Signature Motorcycle; Designer Yamaha Supersport Motorcycle Available Just in Time for Father's Day
    CYPRESS, Calif., June 9 -- Yamaha Motor Corp., U.S.A. and
Tommy Hilfiger U.S.A., Inc. team up to create the best dressed motorcycle on
the street just in time for Father's Day.  From June 6 through June 20, Tommy
Hilfiger and Yamaha fans will have the chance to win one of four Hilfiger
designed limited edition Yamaha YZF-R6s.  Customers visiting participating
Bloomingdale's and select Yamaha events will have the opportunity to enter-to-
win the limited edition motorcycle, which bears the designer's autograph and
the recognizable red, white and blue logo for which he is known.
    "Racing is something we have been interested in and involved with for
several years," said Tommy Hilfiger.  "Designing a motorcycle for Yamaha was
the perfect chance for us to explore new sponsorship opportunities in the
racing world and partner with the world's leading motorcycle manufacturer.
This venture also allows us to offer our customers a product that is truly
unique, special and exciting."
    "Motorcycles are more popular than ever before and sport motorcycles are
attracting an increasing number of young male riders that are big fans of
Tommy Hilfiger clothing," said Bob Starr, National Communication's Manager for
Yamaha Motor Corp., U.S.A.  "You can't go to a road race without seeing the
Hilfiger brand in the audience."
    This promotion marks the first time Yamaha has partnered with a fashion
designer and is an example of Tommy Hilfiger's growing efforts in racing.
Tommy Hilfiger is a name synonymous with American youth and Yamaha is one of
the leading motorcycle manufacturers for this same group of consumers.  The
entire motorcycle industry has seen a 22% growth over the past year and Yamaha
has seen an increase in sales of approximately 37% over last year proving that
there are more and more consumers interested in the sport of motorcycling.
    United States residents age 18 or older wishing to enter can do so at any
participating Bloomingdale's men's department as well as at the Yamaha booth
at select NASCAR races and motorcycle races, events and rallies.  A complete
listing of rules can be found at all entry locations.  Also, starting in July
Yamaha will include the promotion on its web page
    Yamaha's 1999 R6 is one of the fastest 600cc sportbikes on the market
hitting a top speed of 160 mph plus and finishing a 1/4 mile in 10.89 seconds
at 126 mph.  The R6 has won rave reviews from motorcycle experts across the
country.  It was Cycle World magazine's pick for "best middleweight sportbike
of 1999" and Motorcyclist calls it "a winner...the best sportbike out there."
    Yamaha Motor Corporation, U.S.A. operations include research and
development, import and distribution, marketing, and sales.  Its award-winning
products include motorcycles, all-terrain vehicles (ATVs), snowmobiles, water
vehicles, outboard motors, boats, golf cars, and generators.  Yamaha employs
nearly 1,500 people in the United States and generates an additional 12,500
jobs through the more than 1,300 independently owned dealerships.
    Tommy Hilfiger Corporation , through its subsidiaries, designs,
sources and markets men's and women's sportswear, jeanswear and childrenswear
under the Tommy Hilfiger trademarks.  Through a range of strategic licensing
agreements, the Company is expanding its product lines to offer a broader
array of apparel, accessories, footwear, fragrance and home furnishings.  The
Company's products can be found in leading department stores and specialty
stores throughout the United States, Canada, Mexico, Central and South
America, Europe, Japan, Hong Kong and other countries in the Far East.