World's Only Harley Dealership, Restaurant and Museum Now Open    

5 June 1999

Get Your Motors Running ... Mike's Famous Roadside Rest Makes History!    
    NEW CASTLE, Del., June 5 -- Mike's Famous Roadside Rest, the
world's only Harley-Davidson(R) dealership, restaurant and museum officially
opened as Dave Barr, holder of a Guinness Book World Record and double amputee
rider, retired two of his record setting motorcycles into the Museum of the
American Road.

    (Photo: )
    Barr, a war veteran and motivational speaker, was the focal point of the
official opening of the new 42,000 plus square foot destination dealership
located on a 6-acre site at the base of the Delaware Memorial Bridge.

    Designed to resemble a turn-of-the-century warehouse, this first-of-its-
kind dealership is filled with family fun for all ages.  You don't have to
ride a motorcycle to appreciate this spectacular themed "edu-tainment"

    "When I bought my dealership, I never dreamed that I would open the doors
of the finest Harley-Davidson facility in the world," said owner Mike

    Schwartz, along with Barr, officially opened the mega-Harley facility and
the Museum of the American Road with a thunderous roar.  A parade of
motorcycles took a 100-mile journey from the Harley-Davidson plant in York,
Pennsylvania to Mike's Famous Roadside Rest in New Castle, Delaware where the
opening ceremonies took place.

    Along with the historic motorcycle parade, the highlight of the two-day
celebration was the emotional unveiling of Dave Barr's exhibit in the Museum
of the American Road.  Guests learned about the man behind the machine and
were treated to an interactive tour of the incredible journeys of this
remarkable rider.  Dave proudly displayed both the Harley-Davidson he rode
across the icy tundra on his Trans-Siberian journey and that which he rode
around the world.

    Mike's Famous Roadside Rest is the world's first and only Harley-Davidson
tourist attraction dealership, restaurant and museum comprised of Mike's
Famous Harley-Davidson, Mike's Warehouse Grill and the Museum of the American
Road.  It is the largest mixed-used retail facility in the Mid-Atlantic Region
and easily accessible from all cities along the I-95 corridor.  It is
conveniently located at I-295 (the connector between I-95 and the
New Jersey Turnpike) and Route 9 South, at the base of the Delaware Memorial
Bridge, in New Castle, Delaware.

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