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Excelsior-Henderson Ships 500th Bike

1 June 1999

Excelsior-Henderson Motorcycle Manufacturing Company Ships 500th Super X

    BELLE PLAINE, Minn.--June 1, 1999--With the sounds of its busy motorcycle assembly line, robotic welders, and state-of-the-art paint area reverberating across its production floor, Excelsior-Henderson Motorcycle Manufacturing Company proudly announced the shipment of its 500th Super X motorcycle on May 27, 1999.
    This marks the first time since 1931 that this many new Excelsior-Henderson motorcycles have been available to bikers interested in this premium American brand.
    "Passing the 500th motorcycle mark demonstrates the increasing momentum our production operation is achieving in delivering bikes to our waiting dealers and customers," said Co-Founders Dan, Dave and Jennie Hanlon. "It's a wonderful milestone to reach as we approach our Second Annual Shareholders' Meeting and Bikers Bar-B-Que in Belle Plaine on June fifth."
    According to Joel Norenberg, Excelsior-Henderson's Director of Marketing, dealer and customer demand for the Super X continues to be strong. "Every bike we've shipped has a buyer waiting--some of whom made down payments as early as four years ago." He added that Excelsior-Henderson is continuing to increase production levels in support of meeting the company's motorcycle production goal of over 3,500 for the 1999 calendar year.
    Excelsior-Henderson Motorcycle Manufacturing Company manufactures, markets and sells premium heavyweight American cruiser motorcycles, as well as related parts, apparel and accessories branded with a name that evokes an authentic American motorcycling heritage and lifestyle. The Company distributes its products through a national dealer network. Excelsior-Henderson is one of only two authentic American motorcycle companies exclusively committed to the manufacture of motorcycles.