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Goodyear On-Line with Branded Merchandise

1 June 1999

Goodyear Goes On-Line with Branded Merchandise

    AKRON, Ohio, June 1 -- The Goodyear Tire & Rubber Company has
taken its logo merchandise on-line via its goodyear.com web site.
    "We wanted to give a wider audience the opportunity to purchase Goodyear-
branded merchandise," said Roger Zwingler, director of Goodyear's marketing
services.
    Included in the selection is a variety of clothing, caps, racing-related
items and collectibles, he said.  For the casual shopper, there are knit
shirts, jackets, sweatshirts, blimp T-shirts and sports shirts.
    For those shoppers who like to be identified with racing, Goodyear is
offering its official racing jacket and shirt, a NASCAR T-shirt, dragster T-
shirt and an official racing twill cap.
    Collectors, too, will find something with the company's collectibles page.
"We're selling beanie blimps, a sports bag, blimp video, an actual piece of
blimp, a blimp bank, Corsair airplane bank, a 1952 Chevy pickup truck and an
inflatable blimp," he said.
    Once on-line shoppers select the merchandise, they can place it in a
"shopping cart" and fill out the credit card information.  "The information is
encrypted for security," Zwingler said.  Or, if the customer would rather
place the order over the telephone, customer service can be reached at
1-800-793-9864.
    "The 'store' is always open," Zwingler said.  "It's a convenient way for
shoppers to buy merchandise created exclusively for Goodyear."