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The Car Ride Home Is an Important Part of a Baby's Safe Delivery

17 May 1999

Automaker Nissan Reminds Obstetricians That the Car Ride Home Is an Important Part of a Baby's Safe Delivery

      At Their Annual Conference, ACOG Members are Encouraged to Discuss
  Child Seat Safety with Their Patients During Prenatal and Annual Check-ups

    PHILADELPHIA, May 17 -- "Quest for Safety," Nissan's public
service campaign advocating the proper use of child safety seats, will further
extend its outreach to the medical community this week at the American College
of Obstetricians and Gynecologists 47th Annual Clinical Meeting at the
Pennsylvania Convention Center.  Following on the heels of last year's
successful Pediatrician outreach, Nissan is continuing to work with the
authors of the best-selling What to Expect(TM) parenting series to communicate
the importance of correctly choosing and using child safety seats.
Representatives of the "Quest for Safety" campaign will be distributing free
copies of The What to Expect Guide to Car Seat Safety booklet to ACOG members
at booth #1038.
    Heidi Murkoff and Arlene Eisenberg, co-authors of the What to Expect
parenting series and the car seat safety guide, will also be in attendance at
ACOG, distributing booklets and encouraging ob/gyns to discuss child seat
safety with their patients as part of their prenatal and postnatal counsel.
    During the month of May, all ACOG members will also receive a copy of The
What to Expect Guide to Car Seat Safety in the mail, along with information on
how to order "Quest for Safety" materials for physicians' waiting rooms,
including bulk quantities of the booklet, a video and poster.
    "Bringing a new bundle of joy home from the hospital can be a very
overwhelming experience for new parents, and the car ride home is often the
last thing moms and dads are thinking about," said Murkoff.  "Thousands of
Pediatricians have already joined us in this very important campaign, and it
is our hope that ob-gyns will also include child seat safety on their
healthcare check-list for all patients entering or settling into parenthood."
    The What to Expect Guide to Car Seat Safety is a free booklet available in
both English and Spanish, which offers simple, step-by-step instructions for
parents.  It answers questions parents commonly ask, from when to switch to a
front-facing seat, to what to do if a child resists buckling up, to how long a
child should stay in a booster seat.
    Since the launch of the "Quest for Safety" campaign less than one year
ago, Nissan has distributed safety booklets to more than 30,000 Pediatricians.
A total of 500,000 copies of The What to Expect Guide to Car Seat Safety have
been provided to parents and caregivers nationwide.
    "Nissan is pleased by the tremendous response to 'Quest for Safety' from
the public and the medical community," said Debra Sanchez Fair, director of
corporate communications, Nissan North America, Inc.  "Enlisting the support
of the ob/gyns marks the next phase in our ongoing commitment to provide
information that helps keep our littlest passengers safe on the road."
    Any consumer interested in receiving a free copy of The What to Expect
Guide to Car Seat Safety, may call the Nissan Quest for Safety Helpline at
1-800-955-4500.
    Nissan's "Quest for Safety" campaign benefits The What to Expect
Foundation, which exists to help every mother have the best odds of a healthy
pregnancy and every baby have the best odds of a healthy start in life.  The
Foundation's first program will provide low-literacy pregnancy guides and
videos free of charge to disadvantaged mothers across the country.
    What to Expect the First Year and What to Expect the Toddler Years provide
the answers to all the questions parents ask during the first years of
parenthood, giving advice on hundreds of topics, from feeding and development
to health and safety.  Along with What to Expect When You're Expecting and
What to Eat When You're Expecting the books make up the best-selling pregnancy
and early childhood series that has sold 15 million copies in the United
States and is currently available in 23 languages in 27 countries around the
world.
    In North America, Nissan's operations include styling, engineering,
manufacturing, sales and consumer and corporate financing.  Nissan in North
America employs more than 20,000 people in the United States, Canada and
Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and
Infiniti dealerships across the continent.  More information on Nissan in
North America and the complete line of Nissan and Infiniti vehicles can be
found online at http://www.nissan-na.com.