Live 5 Hour Internet Broadcast Will Start Your Engine

11 May 1999

THE AUTO CHANNEL Teams with Local ABC TV Station to Present 5 Hour LIVE Indy 500 Pre-Race Show

AUTO CENTRAL, MAY 11, 1999 - Typically, the Indianapolis 500 auto race only takes about 3 hours to complete. So why does Indianapolis TV station WRTV-Ch.6 broadcast an annual five hour pre-race show? Because there's so much more to the Indy 500 than just watching the cars speed around the 2.5 mile oval. And for the third year in a row, The Auto Channel is proud to provide exclusive Internet carriage of the entire "Breakfast at the Brickyard" television show

"Breakfast at the Brickyard" features in-depth interviews with virtually all of the significant participants in the greatest spectacle in racing: drivers, team owners, crew chiefs, and Indy Racing League association personnel. In addition, the five hour show reviews all of the qualifying events and behind-the-scene activities leading up to the race. There's also historical highlights from previous years, as well as a look at this year's other IRL races and current standings.

The Auto Channel's Terry Callahan will be on location at the Indianapolis Motor Speedway during the two weeks leading up to the main event, and, as always, Terry will be filing incisive reports accompanied by his unique photographic renderings. TACH's Indy 500 coverage and "Breakfast at the Brickyard" broadcast can be accessed directly at "http://www.theautochannel.com/news/events/99indy500/index.html". The Internet broadcast can also be accessed through WRTV's website at "http://www.wrtv.com".

The 5 hour broadcast will begin at 7AM EDT on Sunday, May 30th, and ends just before the start of the race (which is carried live on the ABC television network).

Complete coverage of last year's Indy 500 can also be found on The Auto Channel at "http://www.theautochannel.com/news/events/98indy500/index.html".

The Auto Channel has been the only Internet entity to broadcast traditional syndicated television and radio shows over the Internet on a continuous basis since 1996. Programs such as RACELINE; INSIDE TRACK; AMERICA ON THE ROAD; AUTOWORLD; SPEEDWAY HEAT; THE C.A.R. SHOW; BOBBY LIKIS CAR CLINIC; TACH MOTOR SPORTS REPORT; OPEN ROAD RADIO; DRAG RACING TONIGHT; and AUSTRALIAN INSIDE MOTOR SPORTS are presented over the Internet by The Auto Channel in a conventional broadcast manner: new episodes appear at specific days and times each week. However, unlike conventional broadcasting, the Internet then gives The Auto Channel the capability to archive all past episodes and make them available to viewers and listeners on a continuous on-demand basis.

Several new TV and radio shows will be joining The Auto Channel's regular schedule in June, including TEAM CHICAGO CHALLENGE, and TACH's first non-English language show, STATION SERVICE. STATION SERVICE is a weekly live radio show from Quebec, Canada, produced in French and hosted by automotive journalist Benoit Charette.

At present, The Auto Channel has more than 600 streaming video TV ON THE NET programs, many of which are one hour or more in length. The programs cover all aspects of the automotive world, from documentaries to do-it-yourself instructionals, and from entertainment to competition. All programs are available without charge to any Internet user, anywhere in the world. The Auto Channel also broadcasts live from many major automotive venues and events.

Earlier this year, The Auto Channel provided complete TV ON THE NET coverage of the Greater Los Angeles Auto Show, the North American International Auto Show from Detroit, the Palm Springs Car Classic Auction & Show, nearly three weeks of exclusive Daytona Speedweeks broadcasts, and all the Diehard 500 Week events from Talladega Superspeedway.

A complete program guide to The Auto Channel Internet broadcast schedule and list of its television and radio programs can be found at "http://www.theautochannel.com". The Auto Channel's Media Library can be accessed directly at "http://www.theautochannel.com/media". To watch or listen to any of the streaming video and audio programs, Internet users will need Windows Media Player, which is available free of charge through The Auto Channel. For best results, modems faster than 28.8kbs should be used. Windows Media Player is compatible with both Netscape and Internet Explorer browsers.

Company Contact:

Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com

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