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Harley-Davidson, Inc. Increases Dividend

10 May 1999

Harley-Davidson, Inc. Increases Dividend and Announces Results of Annual Shareholder Meeting
    MILWAUKEE, May 10 -- Harley-Davidson, Inc.
announced today that its Board of Directors approved a quarterly cash dividend
of 4.5 cents per share, payable June 25, 1999 to shareholders of record
June 15, 1999.  This represents a 12.5 percent increase over prior quarterly
dividends, and is the seventh consecutive annual increase.  The company
currently has 153.4 million shares of common stock outstanding.
    At the Annual Shareholder Meeting, it was also announced that all items to
be voted upon by shareholders were approved:  The re-election of Richard J.
Herman-Taylor, (group vice president of Abt Associates and president of
BioScience International, Inc.), Sara L. Levinson (president of NFL
Properties, Inc.) and Richard F. Teerlink (retired chairman of the board and
chief executive officer of Harley-Davidson, Inc.) as members of the company's
Board of Directors, with terms expiring at the company's 2002 Annual
Shareholder Meeting, and; Ratification of Ernst & Young as the company's
independent auditors for calendar year 1999.

    Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor
Company, Buell Motorcycle Company and Eaglemark Financial Services, Inc.
Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and offers a complete line of
motorcycle parts, accessories, apparel, and general merchandise.  Buell
Motorcycle Company produces sport and sport-touring motorcycles.  Eaglemark
Financial Services, Inc. provides wholesale and retail financing, insurance
and credit card programs to Harley-Davidson dealers and customers.