Outdoor Enthusiasts Experience Summer Camp Like Never Before

5 May 1999

Outdoor Enthusiasts Experience Summer Camp Like Never Before at Camp Jeep(TM)
    AUBURN HILLS, Mich., May 5 -- This summer thousands of people
from across the country will migrate to Virginia's Blue Ridge Mountains to
experience summer camp like never before.  Their destination is an outdoor
playground where they can partake in three action-packed days of off-road
driving, fly-casting, mountain biking, kayaking and other exhilarating outdoor
activities.
    Now in its fifth year -- taking place for the first time east of the
Mississippi -- Camp Jeep(TM) is set for August 6-8 at the historic Oak Ridge
Estate, near Charlottesville, Virginia and the Wintergreen Resort.  A family
vacation like no other, Camp Jeep focuses on education, entertainment and the
environment, providing Jeep(R) owners the opportunity to learn more about the
capabilities of their vehicles in a safe and environmentally responsible
manner.
    "Combining Virginia's rich historical characteristics and acres of sublime
scenery with a variety of activities make Camp Jeep a spectacular vacation
destination for Jeep owners, their families and friends," said Martin R.
Levine, DaimlerChrysler's Vice President Chrysler, Plymouth, Jeep
Division.  "In total, more than 15,000 people from 48 states have gathered for
the past four years for this unique vacation get-away.  As a result,
participants leave as safer and more environmentally-conscious drivers of
four-wheel drive vehicles, and have a stronger tie to the Jeep family."
    Considered a "gateway to adventure," Camp Jeep provides a chance for
owners to use their vehicles as a passport to the great outdoors.
Participants will choose from myriad of activities, including a family
activity center, scenic hikes, fly-fishing casting clinics, archery, kayaking,
an adventure tower complete with rock climbing walls, an outdoor musical
concert with fireworks and more.
    On Jeep 101 4x4 driving courses, owners will learn the basics of off-road
driving and the capabilities of Jeep Wrangler, Cherokee and Grand Cherokee as
they encounter sand, rocks, steep downhill grades and log crossings.  After
honing these skills, participants can set out on guided rides on surrounding
scenic trails.
    Registration is $225 per vehicle and includes participation in all Camp
Jeep activities, exhibits and the Saturday evening concert (there is no per-
person charge).  Interested outdoor enthusiasts who own Jeep vehicles should
call 800-789-JEEP for more details.



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