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Jaguar's New S-TYPE On Sale Now

5 May 1999

Jaguar's New S-TYPE On Sale Now

    MAHWAH, N.J., May 4 -- Jaguar Cars released the following
yesterday:
    Jaguar Cars' new luxury sports sedan, the S-TYPE, goes on sale throughout
North America today.
    The S-TYPE, built on a completely new platform, adds a third line to the
company's range of prestige luxury sedans and sports cars.  In North America,
the S-TYPE is available with a 3.0-litre AJ-V6 engine at $42,500.  The
4.0-litre version, equipped with Jaguar's acclaimed AJ-V8 engine, sells for
$48,000.
    "The S-TYPE expands the Jaguar range in North America and broadens our
customer reach," said Michael H. Dale, president of Jaguar North America.
"After a number of years planning for this new sport sedan, the entire Jaguar
team is pleased to see such excitement and anticipation over the release of
this car.  Judging by the unprecedented number of orders we have received to
date, our customers are too."
    The 2000 S-TYPE is named in tribute to the company's high-performance
3.8 S-type of the 1960s, acknowledging the link between the new car's modern
appearance and Jaguar's powerful design legacy.  Styling and development of
the S-TYPE took place at Jaguar's Whitley Engineering Centre in Coventry,
England, and the car is manufactured in a new production complex at Castle
Bromwich, near Birmingham.
    The S-TYPE's standard and optional equipment offerings will provide buyers
with a variety of sophisticated features.  Among the innovations is a system
of voice-activated controls, a first of its kind in the auto industry, to
operate the climate control, audio system and telephone.
    An optional in-dash Global Positioning Satellite (GPS) navigation system,
Dynamic Stability Control and Computer Active Technology Suspension (CATS) are
available as well.
    Jaguar North America projects sales of approximately 20,000 S-TYPE sedans
in the car's first full year of production.