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Honda Hosts Child Safety Awareness Day at Dealerships Nationwide

28 April 1999

Honda Hosts Child Safety Awareness Day at Dealerships Nationwide

        - Event Aimed at Increasing Community Awareness of Daily Child
                               Safety Issues -

    TORRANCE, Calif., April 28 -- More than 1 million children
are killed or injured each year in preventable traffic, household and
recreational accidents.  In the hopes of reducing this number, American Honda
Motor Co., Inc. and more than 400 Honda dealers nationwide are hosting the
company's second-annual Child Safety Awareness Day on Saturday, May 22 from
10:00 a.m. to 2:00 p.m.
    Child Safety Awareness Day offers families valuable information and
hands-on instruction on a variety of issues including vehicle and traffic
safety, sport and recreational injuries and preventing child abduction.
Parents also will be advised on methods of monitoring their child's Internet
usage and protecting them from a variety of household hazards.
    In addition, attendees can learn from demonstrations on the proper
installation of child safety seats and the correct use of seatbelts.
Literature on child safety in vehicles containing airbags will also be
distributed.
    In conjunction with Polaroid's Project KidCare, free children's "photo
passports" will be taken to provide parents with information vital to the
recovery of missing children.  More than 1 million children run away, are
reported missing or are abducted each year.  Tips to prevent child abuse and
abduction will be distributed by the National Center for Missing and Exploited
Children.
    In most locations, community organizations will be at the dealerships to
provide demonstrations and informative talks on child safety issues.
    A Little League baseball instructional video, Safety First, featuring tips
from former Major League Baseball stars Steve Garvey and Steve Lyons, will be
shown at each of the participating dealerships.  The video teaches the basics
of the game and contains important pointers aimed at getting to the game
safely and playing without injury.
    "Honda started Child Safety Awareness Day last year because education and
prevention are two of the best ways to keep families safe," said Dick
Colliver, executive vice president of American Honda Motor Co., Inc.  "The
Honda dealer network provides an excellent opportunity to bring child
education and safety expertise to local communities across the U.S."
    The dealership-based programs were developed by Honda in cooperation with
Little League Baseball, Polaroid's Project KidCare, the National Center for
Missing and Exploited Children and the National Highway Traffic Safety
Administration.
    As part of its ongoing sponsorship of Little League Baseball, Honda has
developed a Child Safety Awareness Day raffle as a fundraising opportunity for
the organization.  Almost 800 local leagues will sell raffle tickets to raise
as much as $800,000.  Raffle prizes include four all-expense paid trips to the
Little League World Series in Williamsport, Penn., and an all-new 1999 Odyssey
minivan.
    To find the Child Safety Awareness Day event in your nearest area, log
onto the World Wide Web at http://www.honda.com or http://www.childsafetyday.com.  Consumers
can also call the toll-free Child Safety Awareness Day hotline at 888-33HONDA,
extension 808.  For more information on a specific dealership event, please
call 310-781-4261.