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Volvo S80 Earns Total Quality Award

27 April 1999

Volvo S80 Earns Total Quality Award

    ROCKLEIGH, N.J., April 26 -- The Volvo S80 adds another award
to its trophy case as Strategic Vision announces the winners of its 1999 Total
Quality Award.
    The S80 achieved the highest absolute score of any car or truck in the
Total Quality Index, which is a measurement of how buyers rate the whole
experience of buying, owning and driving a new vehicle.  This score earned the
S80 first place in the Luxury Car segment.
    Strategic Vision's report states, "The style, comfort, innovation and
room/capacity of the new S80 make it a winner.  Its owners feel in sync with a
car that gives them an enhanced sense of esteem and pride, is fun to drive, a
smart choice and a leader."
    "The S80 was designed to help move Volvo forward as a world class brand,"
remarks Hans-Olov Olsson, President and CEO of Volvo Cars of North America.
"Considering the recognition the car has received, we can feel confident we
are achieving that goal."
    Since its introduction in the fall of 1998, the S80 has received a variety
of awards including the European Design Award, the Automobile Journalists
Association of Canada's Best New Prestige Car Award, Inside Automotives
International's Automotive Interior of the Year, and Australia's National
Roads and Motorist Association's Luxury Car of the Year.