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E.T., Extraterrestrial Returns to Earth as Driving Safety Ambassador

31 March 1999

ADVISORY/E.T., The Extraterrestrial Returns to Earth as Driving Safety Ambassador

    --

    First Siting At New York Auto Show, April 1

WHAT: Press conference unveiling new PSA featuring E.T. --
    The Extra Terrestrial, encouraging kids to use seat belts,
    a result of an agreement between Progressive Insurance,
    Universal Studios and Amblin Entertainment.

WHY: -- Need to increase safety awareness and encourage seat belt
    usage. More kids are killed in automobile crashes during
    the summer months.

    -- Every 14 seconds someone in America is in a traffic crash.
    Every 12 minutes someone is killed in a crash.

    -- Seat belts are estimated to save 9,500 lives in America
    each year. Increasing seat belt use is the single most
    effective thing to save lives and prevent injuries on
    America's roadways.

    -- The National Highway Transportation Safety Administration's
    (NHTSA) "Buckle Up America" program goal is to increase
    seat belt usage in the U.S. from 68% to 90% by the year
    2005.

WHO: Bob McMillan -- Progressive Auto Insurance
    Alan Brannan -- Progressive Auto Insurance
    Brad Globe -- Amblin Entertainment
    Thomas Louizou -- Regional Administrator, NHTSA

WHERE: New York International Auto Show
    Jacob Javits Center
    Crystal Palace at the Progressive Booth
    34th Street and 11th Avenue, New York City
    (Use Entrance closest to 34th St./South part of Jacob Javits)

WHEN: Thursday, April 1, 1999, 11 a.m. to 11:25 a.m.