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Titan Motorcycle Introduces New High-Performance 'Phoenix' Line

3 March 1999

Titan Motorcycle Introduces New High-Performance 'Phoenix' Line

    PHOENIX, March 2 -- Titan Motorcycle Co. of America
announced today that its new line of motorcycles will be
formally introduced to the motorcycle public on Wednesday, March 3, at Daytona
"Bikeweek99."
    The new Phoenix line will consist of four new models -- two rubber mounted
versions and two solid mount versions.
    "It's perhaps the most exciting announcement that we have made in quite
some time," said CEO Frank Keery.  "The introduction of our new Phoenix line
of motorcycles retailing at the $20,000 level is the result of almost two
years of planning and development work at Titan.  We are proud to put our
Titan name on these exceptionally valued, high-performance motorcycles."
    Shipments of the Phoenix line are scheduled to begin in April from Titan's
new 60,000 square-foot facility.
    Founded in 1994, Titan Motorcycle Co. of America is a premier designer,
manufacturer and distributor of high-end, American-made, V-twin engine
motorcycles marketed under various Titan trademarks.  Titan's unique,
hand-built configurations, including the Gecko(TM), Roadrunner(TM), and
Sidewinder(TM) represent the finest available in custom-designed, volume-
produced, performance motorcycles.  Manufactured at the company's corporate
headquarters and manufacturing facility, and available with a variety of
customized options and design, Titan large displacement motorcycles are sold
through a network of over 90 domestic and international dealers.

    Any statements released by Titan Motorcycle Co. of America that are
forward-looking are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements invoke risk and uncertainties that may affect
the company's business prospects and performance.  These include, but are not
limited to, economic, competitive, governmental, technological and other
factors discussed in the statements and in the company's filings with the
Securities and Exchange Commission.