The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Indian Motorcycle Company Officially Launches an American Icon

29 February 1999

Indian Motorcycle Company Officially Launches an American Icon
              1999 Limited Edition Indian 'Chief' to be Unveiled
              February 26 - March 7 at Annual Daytona Bike Week

    GILROY, Calif., Feb. 26 -- Following this month's $18 million
purchase of the Indian Motorcycle trademarks, an American icon -- the 1999
Limited Edition Indian Motorcycle "Chief" -- is ready to hit the road after a
46-year absence.
    The Company behind the bike, Indian Motorcycle Company of Gilroy,
California is poised to take on its major competitors.  The Company recently
merged the U.S. and Canadian trademarks along with the Indian Motorcycle cafes
and casual clothing operating divisions in Canada.
    Together with the trademarks, a rapidly, expanding list of dealerships and
a new, 200,000 square-foot facility in Gilroy, some 5,000 units are scheduled
for delivery this year, with increased production of 40,000 units by the year
    "This finely-engineered motorcycle will bring the Indian Motorcycle name
to its rightful prominence," said Rey Sotelo, president of the motorcycle
division.  "Our message to the world is 'we're back.'"
    The 1999 Limited Edition Indian Chief will be launched February 26-March 7
in Daytona Beach, Florida, at the annual Daytona Bike Week.
    Indian motorcycles were last mass-produced in 1953 and are still today
considered by motorcycle enthusiasts to be the most elegant highway cruisers
ever made.  After years of administering the Indian trademarks in receivership
and bankruptcy estates, the U.S. District Court, in Denver this month
officially turned over the trademarks -- and the right to manufacture the
highway cruiser -- to Indian Motorcycle Company.
    The Court's decision paved the way for a $30 million merger involving
American Indian Motorcycle Company, Indian Motorcycle Company Inc., California
Motorcycle Company, and six-related companies to become the second largest
producer of heavy cruiser motorcycles in North America.
    The Company also announced the successful completion of a $36 million
private placement, involving Katama Capital LLC of Greenwich, Connecticut;
Oxbow Capital Partners LLC of Tacoma, Washington; McKinley Capital Partners
Limited of New York, New York; and J.L. Albright Venture Partners of Toronto,
Canada.  Also announced was the election, of Gordon Burns of Katama Capital as
chairman of the board of Indian Motorcycle Company.  Joining him on the board,
and investors of the company, are Dan Dyer and Henry A. Schimberg, president
and chief executive officer of Coca Cola Enterprises Inc.
    The monies will be used for sales and production of the new Indian
motorcycle, and further consolidation of the global trademarks rights.
    "Following the Daytona launch of the 1999 Limited Edition Indian Chief,
our manufacturing facility here, in Gilroy, California, will be ready to
accelerate production," said Murray Smith, the company's chief executive
officer.  "In the year 2001 -- the 100th anniversary of the Indian motorcycle
-- we expect to introduce three new models."
    The new Indian Chief motorcycles will be distributed through a network of
authorized Indian Motorcycle dealers across the United States and Canada.  The
Company expects more than 100 dealerships to be operational across North
America by this summer.
    Smith also announced his company would be introducing a diversified,
powerful Indian Motorcycle brand name.  In addition to the premium heavyweight
cruiser motorcycles, the Company is opening Indian Motorcycle cafes in major
cities across the United States, and plans to extend its distinguished line of
modern, casual clothing.  The first cafe opened in January, 1999, in Toronto,
    Indian Motorcycle Company is headquartered in Gilroy, California, and has
expected 1999 revenues of $100 million.  The company employs approximately 250