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Bikers Dream Launches New Models

17 February 1999

Bikers Dream Launches New Models, Announces Over $3.6 Million in Dealer Orders Received At the 1999 Dealer Expo

    RIVERSIDE, Calif.--Feb. 17, 1999--Bikers Dream Inc. announced today that it had received over $3.6 million in orders for its Ultra Cycles brand of motorcycles and signed on an additional 16 new dealers at the Powersports International 1999 Dealer Expo held in Indianapolis over the Valentine's Day weekend.
    During the event, which is the largest all-dealer show in the country, the Company announced the launch of three new models. The Avenger is the Company's first model built on a "rubber mount" platform, which mounts the engine and transmission to the frame using a system of rubber dampers to greatly reduce vibration from the operation of the engine and related components. The other two models, the Groundpounder ST and Jackhammer ST, are new, soft-ride versions of Ultra's hot selling rigid frame models. These new models have a rear suspension utilizing a triangular swing arm and torsion bar suspension.
    Herm Rosenman, Bikers Dream's Chairman & CEO commented, "We are very exited about the results of the 1999 Dealer Expo. The Company's progress, positioning and model line-up was extremely well received. The market acceptance of our new models reinforces our ability to stay ahead of the competition on today's styling trends. The unprecedented level of over $3.6 million of dealer motorcycle orders, or over 200 units, is very gratifying, particularly since many of dealers could not attend or did not commit to orders at the show. In addition, over $100 thousand in parts orders were received by our recently launched Ultra Kustom Parts division. Our philosophy in building our dealer base of Bikers Dream Superstores and Ultra Cycle dealers was also validated with the signing of another 16 qualified dealers, which will increase our dealer base to over 120 outlets. Over 25 additional dealer applications received at the show are currently being evaluated."

    Bikers Dream, Inc. is a manufacturer, distributor and retailer of quality-built, American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations are currently located in Riverside.

    Certain matters discussed herein are "forward-looking statements" intended to qualify for safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but are not limited to, those referenced by the Company's 10QSB for the quarter ended September 30,1998. The forward-looking statements contained herein are only made as of the date hereof and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.