Top Driver and BADD Team Together To Fight Drunk Driving

1 February 1999
Top Driver and BADD Team Together To Fight Drunk Driving
    NEW YORK, Feb. 1 -- With national drunk driving incidents
reaching epidemic proportions, Top Driver and Businesses Against Drunk
Drivers, Inc. (BADD), two nationally renowned driver education organizations,
are forming an alliance to combat the problem.
    The partnership gives Top Driver the green light to incorporate BADD's
drunk driving prevention education into its already comprehensive curriculum.
Also, Top Driver will offer its fleet safety training courses to businesses
associated with BADD.
    BADD is a not-for-profit organization whose mission is to utilize the
strength, talent and resources of business and industry to combat drunk
driving.  BADD's diverse membership includes Harley-Davidson, AAA, Miller
Brewing, United Healthcare, Wisconsin Electric, Bank One, Kimberly-Clark,
Briggs & Stratton, Sentry Insurance, American Family Insurance, Milwaukee
Bucks, Milwaukee Brewers, and the Green Bay Packers.
    "No comprehensive training program is complete without addressing the
national drunk driving issue," said Sebastian Giordano, Top Driver chief
operating officer, referring to 1997 National Highway Traffic Safety
Administration statistics that report a person is injured in an
alcohol-related crash every two minutes, or more than 327,000 annually.
    "Our new alliance speaks directly to our mission by presenting business
owners the necessary options to help reduce work related accidents and drunk
driving incidents through prevention education," said Derse Smith Todd,
executive director of BADD.
    BADD, which was founded in 1988, provides its dues-paying members with
newsletters, educational literature, speakers, awareness campaigns, workshops,
and audio/visual presentations as well as special programs that feature the
popular drunk driving simulator tool -- Fatal Vision Goggles(TM) -- that allow
wearers to experience firsthand the potentially fatal consequences of alcohol
and drug impairment.
    BADD's Confidential Cab Fare program has gained national recognition and
acclaim.  Currently, more than 40 member and non-member companies participate
in the program which offers employers an opportunity to promote drunk driving
prevention and awareness to employees as well as enhance positive internal
corporate relations.
    Headquartered in Milwaukee, Wisc., BADD is a non-political, non-profit
membership organization.  For information on becoming a member, call
800-764-BADD, or visit its website at http://www.baddpage.com.
    Partnered with Chevrolet Motor Division, MetLife Auto, Students Against
Destructive Driving (SADD) and now BADD, Top Driver is the first in the
industry to bundle driver education programs, DMV Services, financing
information, insurance services, automotive safety products and driver
accessories in a single, easily accessible mall location.  For more
information on the Top Driver Corporate Fleet Safety Program call
888-TOP-DRIVER or visit the website at http://www.topdriver.com.