Fifth Annual International Motorcycle Show Roars Into Ohio
27 January 1999
Fifth Annual International Motorcycle Show Roars Into Ohio
SANTA ANA, Calif.--Jan. 26, 1999--The Cycle World International Motorcycle Show(R), presented by Toyota Trucks, roars into Ohio for the fifth year, at the IX Center (International Exposition Center), Jan. 29-31, 1999.
The fifth stop of a nationwide tour that motors through 10 major metropolitan areas, Ohio residents will have the opportunity to view the largest and most complete display of state-of-the-art, 1999 models from the motorcycle, personal watercraft, scooter, ATV and accessory industries before the season begins.
Seeing a natural match between the powersports industry and the lifestyle of its target consumers, Toyota Trucks joins the show for the first year and will use the arena to unveil its new full-size, V8 Toyota Tundra Truck. In addition to previewing this aggressively designed, high-powered vehicle at the show, consumers can enter the Toyota Tundra Truck Giveaway for a chance to win one of these beautiful machines. This partnership will launch the show to a new level and offer a broader spectrum of products for viewing to the general consumer, both enthusiasts and novices alike.
More than 40,000 enthusiasts are expected to attend the three-day, Ohio event, marked by participants as one of the best shows in the country for on-site purchase and hands-on comparison of new vehicles, performance products, clothing and aftermarket merchandise.
Recognizing the value and opportunity of making a direct link to the consumer in this highly competitive market, this show features a record 14 original equipment manufacturers. The line-up premieres 1999 model displays from ATK, BMW, Buell, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Moto Guzzi, Moto Laverda, Suzuki, Triumph, Victory and Yamaha.
Showcased as the perfect accessory to the OEM products, The Factory returns to spotlight every type of customized accessories needed to personalize any type of motorcycle. The high-energy Factory Dancers will perform regularly throughout the weekend. Aftermarket manufacturers include: Bridgestone/Firestone Company; Chatterbox; Dunlop Tire Corp.; Dynojet Research; GI.VI USA Inc.; HJC Helmets; Kendon Industries; K&N Engineering; National Cycle; Shoei Helmets; Super Trapp/Kerker; and Yuasa Inc. Attendees can also view special demonstrations and interactive features, as well as speak directly with powersports industry representatives.
Several new show attractions that are sure to rev the crowds have been added to this year's tour. One of the most dynamic is the Team Extreme Trials Showcase, which will feature elite motorcycle trial riders pitting their skills against the radical Team Extreme Obstacle Course.
This action adventure will feature Tommi Ahvala, Finland's '92 World Champion and '93 World Indoor Champion, and Chris Bardell, number nine in the United States Championship Series, facing vertical walls up to 9 1/2 feet. With adrenaline pumping and moves of pure skill thrilling the crowd, Team Extreme confirms why motorcycle trials are being dubbed the new extreme in motorcycle competition. Spectators will have nine opportunities to view the Team Extreme Trials Showcase during the three-day show.
Back by popular demand, the Cycle World Readers' Collection features a local bike competition for each market. Judged by photo entry, winners will showcase their bikes in a special display at each show, with awards given for first, second and third place. These bikes and related memorabilia all have a story to tell and represent the unique connection between motorcyclists across the country. A new category, "Best of Show," will be featured in an upcoming edition of Cycle World Magazine and entered in the "Best of the Best" shootout competing for a 1999 Triumph Legend TT.
Throughout the show, there will be many opportunities to win free products. In addition to the Toyota Tundra Truck Giveaway, consumers who dream of owning a smooth ride can enter to win a 1999 Suzuki SV650
-- the Official Motorcycle Giveaway of the 1999 show series. The SV650 will be given away to an eligible winner at the end of the tour. The popular Product Giveaway returns with the tour, offering attendees the chance to win great prizes throughout the show every two hours. Progressive Insurance, a new sponsor to the event, will also be handing out commemorative phone cards with 15 minutes of free calling time to attendees who received an advance postcard.
For those who can't attend the show or want an advance preview of attractions and the 1999 product line-up, a complete list of show features and products can be found by traveling the superhighway. Consumers can link to the show's new Web site at www.motorcycleshows.com.
Tickets are available on-site, adults $7.50; children 6-11, $4; children under 6, FREE. Groups of 20 or more can contact Advanstar for information on receiving a $2 admission price discount. Members of the American Motorcyclist Association who show their membership cards at the ticket window are eligible for a $1 rebate coupon redeemable at the AMA booth. One-dollar discount coupons can be found at local participating dealers. Advance tickets are available at www.motorcycleshows.com.
For more information on the 1999 show series, contact TEAM Powersports at Advanstar Communications, 201 Sandpointe Ave., Suite 600, Santa Ana, Calif., 92707; telephone 800/854-3112, 714/513-8400, fax 714/513-8481. For media information, e-mail NLAlaska@aol.com or call 907/333-3943. All reader inquiries can be directed to the InfoLine at 800/331-5706 CST and 218/723-9130 CST or to www.motorcycleshows.com.
TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It is part of the Advanstar Motor Vehicle Group, which includes the Cycle World International Motorcycle Shows presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, the Dealernews International Powersports Distributor Expo, Dealernews Magazine and Aftermarket Business Magazine.
Advanstar Communications is a global business information company, which publishes more than 100 business magazines, professional journals and directories; produces more than 100 exhibitions and conferences; and provides direct marketing, database and reference products and services. The company's portfolio serves healthcare, pharmaceutical and scientific fields, a variety of retail hospitality and service industry segments, and a number of advanced communications technology and computing markets. Advanstar currently operates from offices across the United States, Europe, Latin America and Asia.
Note to Editors: Photos available upon request.