Miracom Corporation Announces Advertising Agreement
19 January 1999Miracom Corporation Announces Advertising Agreement With New England's Largest Ford, Dodge and Kia Dealership
ALTAMONTE SPRINGS, Fla., Jan. 19 -- Miracom Corporation , a provider of Internet-based business and online buying solutions, today announced that its advertising division has been named agency of record for the Pride Auto Super Mall in North Attleboro, Mass. Pride Auto Super Mall is the largest Ford, Dodge & Kia dealership in New England. Pride's advertising expenditures topped $2 million in 1998. Additional terms of the agreement were not disclosed. "We interviewed six of the top automotive ad agencies in the country and selected Miracom," says Joe Hajjar, General Manager of Pride Auto Super Mall. "Miracom had superior creative concepts and an intense knowledge of our market and how to maximize the return on our advertising investment." Miracom Interactive currently handles Pride's website interests and development. "Pride currently operates eight franchises out of three store clusters in South Eastern Massachusetts. Each cluster has their own agenda and idiosyncrasies. Miracom demonstrated an understanding of these factors and I believe that is why we were awarded with the contract," said Jeff Odato, Miracom's Senior Executive Vice President. "This area of the country is extremely aggressive in automobile retailing and our plan clearly demonstrated how to increase consumer awareness and ultimately captivate more market share for the group. Due to the demographic diversity of the region, Pride is a perfect candidate for the MiraTouch Research Kiosk which we have planned for release at the end of the First Quarter," concluded Mr. Odato. Miracom Corporation is a provider of Internet-based business and online buying solutions. Miracom has created and developed web-enabled products such as Miratouch(TM), a proprietary system for the provision of online research and real-time data gathering services; Epolicy(TM), a web-enabled back-end software for insurance companies; QuickQuote 2000(TM), the front end compliment to Epolicy(TM), is a web-enabled insurance quoting solution and "theparts.com(TM)" an e-commerce shopping and business to business solution that is geared to revolutionize the $200 billion automotive parts industry. This news release includes statements that may constitute forward-looking statements made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Miracom Corporation believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be met. Factors that could cause actual results to differ materially from Miracom's expectations include financial performance, Miracom's ability to integrate its acquisitions, industry conditions, demand for its products as well as other risks.