Ford Reports Detailed Sales Results
6 January 1999
Ford Reports Detailed Sales Results DEARBORN, Mich., Jan. 6 -- The following is the detail for
Ford's U.S. sales results that were released on January 5 at 3:30 p.m.
FORD MOTOR COMPANY DECEMBER SALES
(including Jaguar Cars)
December Month DSR % December CYTD DSR %
1998 1997 Change 1998 1997 Change
TOTAL VEHICLES 323,417 304,743 6.1% 3,922,604 3,877,458 1.2%
TOTAL CARS 119,765 118,800 0.8 1,559,190 1,628,665 -4.3
TOTAL TRUCKS 203,652 185,943 9.5 2,363,414 2,248,793 5.1
memo:
Domestic Cars 117,293 115,607 1.5% 1,531,770 1,575,919 -2.8%
Imported Cars 2,472 3,193 -22.6 27,420 52,746 -48.0
Light Trucks 202,997 183,342 10.7 2,349,164 2,207,520 6.4
Heavy Trucks 655 2,601 -74.8 14,250 41,273 -65.5
(Excluding Jaguar Cars)
December Month DSR % December CYTD DSR %
1998 1997 Change 1998 1997 Change
TOTAL VEHICLES 320,945 302,585 6.1% 3,900,101 3,857,955 1.1%
TOTAL CARS 117,293 116,642 0.6 1,536,687 1,609,162 -4.5
TOTAL TRUCKS 203,652 185,943 9.5 2,363,414 2,248,793 5.1
memo:
Domestic Cars 117,293 115,607 1.5% 1,531,770 1,575,919 -2.8%
Imported Cars 0 1,035 -100.0 4,917 33,243 -85.2
Light Trucks 202,997 183,342 10.7 2,349,164 2,207,520 6.4
Heavy Trucks 655 2,601 -74.8 14,250 41,273 -65.5
Note: Percentage changes are based on daily selling rates.
Selling Days 26 26 307 307
CONTACT: George Pipas, 313-323-9216
FORD BRAND DECEMBER SALES
December Month DSR % December CYTD DSR %
1998 1997 Change 1998 1997 Change
Crown Victoria 7,317 6,505 12.5% 111,531 107,872 3.4%
Thunderbird 0 1,284 -100.0 2,243 66,334 -96.6
Taurus 28,624 26,100 9.7 371,074 357,162 3.9
Contour 9,456 10,349 -8.6 139,838 151,060 -7.4
Escort 18,492 20,824 -11.2 291,936 283,898 2.8
Aspire 0 1,035 -100.0 4,917 33,243 -85.2
Mustang 13,696 9,356 46.4 144,732 116,610 24.1
Probe 0 526 -100.0 3,058 16,361 -81.3
TOTAL FORD CARS 77,585 75,979 2.1% 1,069,329 1,132,540 -5.6%
Expedition/Bronco 22,291 18,792 18.6% 225,703 214,524 5.2%
Explorer 41,028 36,618 12.0 431,488 383,852 12.4
Econoline/
Club Wagon 15,434 14,262 8.2 206,026 186,690 10.4
Aerostar 0 665 -100.0 1,060 44,829 -97.6
Windstar 17,481 18,164 -3.8 190,173 205,356 -7.4
Ranger 26,063 24,094 8.2 328,136 298,796 9.8
F-Series 69,024 59,666 15.7 836,629 746,111 12.1
TOTAL FORD
LT. TRUCKS 191,321 172,261 11.1% 2,219,215 2,080,158 6.7%
Heavy Trucks 655 2,601 -74.8 14,250 41,273 -65.5
TOTAL FORD TRUCKS 191,976 174,862 9.8% 2,233,465 2,121,431 5.3%
TOTAL FORD
VEHICLES 269,561 250,841 7.5% 3,302,794 3,253,971 1.5%
CONTACT: Anne Doyle, Ford Division, 313-845-1527
LINCOLN MERCURY BRAND DECEMBER SALES
December Month DSR % December CYTD DSR %
1998 1997 Change 1998 1997 Change
Grand Marquis 9,652 11,462 -15.8% 114,162 109,539 4.2%
Cougar (RWD) 0 1,281 -100.0 2,751 30,516 -91.0
Cougar (FWD) 4,048 0 NA 35,465 0 NA
Sable 8,382 8,288 1.1 100,367 112,400 -10.7
Mystique 3,048 3,276 -7.0 38,274 41,038 -6.7
Tracer 2,092 2,711 -22.8 33,077 43,589 -24.1
TOTAL MERCURY
CARS 27,222 27,018 0.8% 324,096 337,082 -3.9%
Town Car 8,848 9,363 -5.5 97,547 92,297 5.7
Mark VIII 0 1,132 -100.0 10,505 16,023 -34.4
Continental 3,638 3,150 15.5 35,210 31,220 12.8
TOTAL LINCOLN
CARS 12,486 13,645 -8.5% 143,262 139,540 2.7%
TOTAL MERCURY
AND LINCOLN
CARS 39,708 40,663 -2.3% 467,358 476,622 -1.9%
Villager 3,250 2,980 9.1% 38,495 55,168 -30.2%
Mountaineer 4,056 4,070 -0.3 47,595 45,363 4.9
TOTAL MERCURY LT.
TRUCKS 7,306 7,050 3.6% 86,090 100,531 -14.4%
Navigator 4,370 4,031 8.4 43,859 26,831 63.5
TOTAL MERCURY
AND LINCOLN
LT. TRUCKS 11,676 11,081 5.4% 129,949 127,362 2.0%
TOTAL MERCURY
AND LINCOLN
VEHICLES 51,384 51,744 -0.7% 597,307 603,984 -1.1%
Memo: Total
Lincoln
Vehicles 16,856 17,676 -4.6% 187,121 166,371 12.5%
CONTACT: Tom Mattia, Mercury and Lincoln, 949-788-2336
JAGUAR DECEMBER SALES
December Month DSR % December CYTD DSR %
1998 1997 Change 1998 1997 Change
XJ6/8 748 768 -2.6% 7,073 5,305 33.3%
XJ6/8 L 357 250 42.8 3,118 3,293 -5.3
Vanden Plas 488 465 4.9 4,789 3,174 50.9
XJR 215 201 7.0 1,662 768 116.4
XJ12 0 1 0.0 0 48 -100.0
XJS 0 1 0.0 0 51 -100.0
XK8 - Coupe 86 64 34.4 677 1,021 -33.7
XK8 - Convertible 578 408 41.7 5,184 5,843 -11.3
TOTAL JAGUAR
CARS 2,472 2,158 14.6% 22,503 19,503 15.4%
CONTACT: Jaguar Public Affairs, (888) 476-9537
