The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ford Reports Detailed Sales Results

6 January 1999

Ford Reports Detailed Sales Results
    DEARBORN, Mich., Jan. 6 -- The following is the detail for
Ford's U.S. sales results that were released on January 5 at 3:30 p.m.

                      FORD MOTOR COMPANY DECEMBER SALES
                           (including Jaguar Cars)

                       December   Month    DSR %   December     CYTD     DSR %
                         1998     1997   Change     1998       1997    Change

    TOTAL VEHICLES    323,417  304,743    6.1%   3,922,604  3,877,458    1.2%
    TOTAL CARS        119,765  118,800    0.8    1,559,190  1,628,665   -4.3
    TOTAL TRUCKS      203,652  185,943    9.5    2,363,414  2,248,793    5.1

    memo:

    Domestic Cars     117,293  115,607    1.5%   1,531,770  1,575,919   -2.8%
    Imported Cars       2,472    3,193  -22.6       27,420     52,746  -48.0
    Light Trucks      202,997  183,342   10.7    2,349,164  2,207,520    6.4
    Heavy Trucks          655    2,601  -74.8       14,250     41,273  -65.5

                           (Excluding Jaguar Cars)
                      December   Month     DSR %   December      CYTD    DSR %
                         1998     1997    Change      1998       1997   Change

    TOTAL VEHICLES    320,945  302,585    6.1%   3,900,101  3,857,955    1.1%
    TOTAL CARS        117,293  116,642    0.6    1,536,687  1,609,162   -4.5
    TOTAL TRUCKS      203,652  185,943    9.5    2,363,414  2,248,793    5.1

    memo:

    Domestic Cars     117,293  115,607    1.5%   1,531,770  1,575,919   -2.8%
    Imported Cars           0    1,035 -100.0        4,917     33,243  -85.2
    Light Trucks      202,997  183,342   10.7    2,349,164  2,207,520    6.4
    Heavy Trucks          655    2,601  -74.8       14,250     41,273  -65.5

    Note: Percentage changes are based on daily selling rates.

    Selling Days            26       26                307        307

    CONTACT: George Pipas, 313-323-9216

    FORD BRAND DECEMBER SALES

                       December  Month    DSR %    December     CYTD     DSR %
                         1998    1997    Change      1998       1997    Change

    Crown Victoria      7,317    6,505    12.5%     111,531   107,872     3.4%
    Thunderbird             0    1,284  -100.0        2,243    66,334   -96.6
    Taurus             28,624   26,100     9.7      371,074   357,162     3.9
    Contour             9,456   10,349    -8.6      139,838   151,060    -7.4
    Escort             18,492   20,824   -11.2      291,936   283,898     2.8
    Aspire                  0    1,035  -100.0        4,917    33,243   -85.2
    Mustang            13,696    9,356    46.4      144,732   116,610    24.1
    Probe                   0      526  -100.0        3,058    16,361   -81.3
    TOTAL FORD CARS    77,585   75,979     2.1%   1,069,329 1,132,540    -5.6%

    Expedition/Bronco  22,291   18,792    18.6%     225,703   214,524     5.2%
    Explorer           41,028   36,618    12.0      431,488   383,852    12.4
    Econoline/
     Club Wagon        15,434   14,262     8.2      206,026   186,690    10.4
    Aerostar                0      665  -100.0        1,060    44,829   -97.6
    Windstar           17,481   18,164    -3.8      190,173   205,356    -7.4
    Ranger             26,063   24,094     8.2      328,136   298,796     9.8
    F-Series           69,024   59,666    15.7      836,629   746,111    12.1

    TOTAL FORD
     LT. TRUCKS       191,321  172,261    11.1%   2,219,215 2,080,158     6.7%
    Heavy Trucks          655    2,601   -74.8       14,250    41,273   -65.5
    TOTAL FORD TRUCKS 191,976  174,862     9.8%   2,233,465 2,121,431     5.3%

    TOTAL FORD
     VEHICLES         269,561  250,841     7.5%   3,302,794 3,253,971     1.5%

    CONTACT: Anne Doyle, Ford Division, 313-845-1527

    LINCOLN MERCURY BRAND DECEMBER SALES

                      December   Month      DSR %   December    CYTD     DSR %
                        1998     1997      Change     1998     1997     Change

    Grand Marquis      9,652   11,462     -15.8%   114,162   109,539      4.2%
    Cougar (RWD)           0    1,281    -100.0      2,751    30,516    -91.0
    Cougar (FWD)       4,048        0        NA     35,465         0       NA
    Sable              8,382    8,288       1.1    100,367   112,400    -10.7
    Mystique           3,048    3,276      -7.0     38,274    41,038     -6.7
    Tracer             2,092    2,711     -22.8     33,077    43,589    -24.1
    TOTAL MERCURY
     CARS             27,222   27,018       0.8%   324,096   337,082     -3.9%

    Town Car           8,848    9,363      -5.5     97,547    92,297      5.7
    Mark VIII              0    1,132    -100.0     10,505    16,023    -34.4
    Continental        3,638    3,150      15.5     35,210    31,220     12.8
    TOTAL LINCOLN
     CARS             12,486   13,645      -8.5%   143,262   139,540      2.7%
    TOTAL MERCURY
     AND LINCOLN
     CARS             39,708   40,663      -2.3%   467,358   476,622     -1.9%

    Villager           3,250    2,980       9.1%    38,495    55,168    -30.2%
    Mountaineer        4,056    4,070      -0.3     47,595    45,363      4.9
    TOTAL MERCURY LT.
     TRUCKS            7,306    7,050       3.6%    86,090   100,531    -14.4%
    Navigator          4,370    4,031       8.4     43,859    26,831     63.5

    TOTAL MERCURY
     AND LINCOLN
     LT. TRUCKS       11,676   11,081       5.4%   129,949   127,362      2.0%

    TOTAL MERCURY
     AND LINCOLN
     VEHICLES         51,384   51,744      -0.7%   597,307   603,984     -1.1%

    Memo: Total
     Lincoln
     Vehicles         16,856   17,676      -4.6%   187,121   166,371     12.5%

    CONTACT: Tom Mattia, Mercury and Lincoln, 949-788-2336

    JAGUAR DECEMBER SALES

                     December     Month     DSR %    December   CYTD    DSR %
                       1998       1997     Change      1998     1997   Change
    XJ6/8               748       768      -2.6%      7,073     5,305    33.3%
    XJ6/8 L             357       250      42.8       3,118     3,293    -5.3
    Vanden Plas         488       465       4.9       4,789     3,174    50.9
    XJR                 215       201       7.0       1,662       768   116.4
    XJ12                  0         1       0.0           0        48  -100.0
    XJS                   0         1       0.0           0        51  -100.0
    XK8 - Coupe          86        64      34.4         677     1,021   -33.7
    XK8 - Convertible   578       408      41.7       5,184     5,843   -11.3
    TOTAL JAGUAR
     CARS             2,472     2,158      14.6%     22,503    19,503    15.4%

    CONTACT: Jaguar Public Affairs, (888) 476-9537