Jaguar North America to Establish a Museum

7 January 1999

Jaguar North America to Establish a Museum
    DETROIT, Jan. 6 -- Jaguar today announces the establishment
of a museum in the United States.  The Jaguar museum is made possible by a
$1.5 million donation from Ford Motor Company, with additional funds provided
by Jaguar North America.
    "One of the first principles of navigation is that you must know where
you've been in order to know where you're going," said Michael H. Dale,
president - Jaguar North America, who was named director of the Jaguar Museum.
"This museum does just that, it will show us where we've been by preserving
and documenting Jaguar's rich history in North America, as well as that of
other British cars, and it will help us carry our traditions into the future."
    The museum will be a focal point for Jaguar's heritage and a community
outreach tool.  The facility will eventually have space to display up to
50 cars, serve as home for the Jaguar and British Leyland archives (currently
held by Jaguar), have a museum store, feature work shops for both restoration
work and educational seminars, and serve as a banquet/fund-raising venue for
the museum.
    Ford Motor Company President and Chief Executive Officer Jacques A. Nasser
presented Dale with a check at the North American International Auto Show in
    "We're very serious about Jaguar's heritage, and supporting a Jaguar
museum is the perfect example of what the Ford Trustmark stands for," said
Nasser.  "We want Jaguar to continue to be a strong, independent marque, and,
at the same time, we want to continue to make available Ford resources so
Jaguar can concentrate on its strengths and grow."
    The museum will initially be housed in Jaguar's North American
headquarters in Mahwah, N.J.  A future expansion is planned for a separate
building in the area.
    "This is the perfect time for Jaguar to establish a museum in North
America, since we recently opened the Jaguar Daimler Heritage Trust Centre at
Browns Lane in Coventry, England," said Nicholas V. Scheele, chairman and
chief operating officer - Jaguar Cars, Ltd.  "We've just completed a very
strong year and will experience exponential growth in the years to come.  The
museum will ensure that our employees, our dealers and Jaguar aficionados have
a good understanding of Jaguar's history and the basis to grow with S-TYPE,
X400 and beyond."
    The museum is expected to open to the public in the year 2000.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: