Record Sales Year for DaimlerChrysler's Dodge, Jeep, Chrysler And Plymouth Brands

5 January 1999

Record Sales Year for DaimlerChrysler's Dodge, Jeep, Chrysler And Plymouth Brands
    AUBURN HILLS, Mich., Jan. 5 -- DaimlerChrysler Corporation
sold a record 2,510,011 Dodge, Jeep(R), Chrysler and Plymouth-
brand vehicles in the U.S. in 1998, capping its historic merger by posting its
strongest sales year ever.
    U.S. sales for those brands in the month of December were 203,325, up 7
percent over December 1997 sales of 190,191.  Total sales volume for the year
surpassed a record set in 1996 of 2,450,826 vehicles.
    Chrysler, Jeep, Plymouth and Dodge brands worldwide in 1998, meanwhile,
sold more than 3 million units for the first time, including 269,196 in Canada
and 200,200 in Europe, Asia and the rest of the world.
    "Chrysler, Dodge, Plymouth and Jeep sales went right through the roof this
past year," said James P. Holden, Executive Vice President, Sales and
Marketing, North America.  "It was the payoff from a lot of sweat and hard
work that's gone on for the past several years in every area of this
corporation, from design and engineering, to quality, production and sales.
At the same time, the entire newly combined stable of DaimlerChrysler brands
were breaking records all over the globe, including Mercedes-Benz, which sold
an all-time high of 170,245 passenger cars in the U.S., a clear indication of
the kind of brand powerhouse we've become, one that will prosper in the next
millennium."
    U.S. sales of Dodge, Jeep, Chrysler and Plymouth brands for the calendar
year were 9 percent ahead of 1997's calendar-year total of 2,303,788.  Truck
sales -- including minivans and Jeep vehicles -- were 1,770,794, a 13 percent
increase over last year, capping the best-ever sales year for trucks.  Of
those, sport utility vehicles accounted for 616,217 units, a 25 percent rise
over 1997 and a record for that segment.  Car sales at 739,217 were slightly
higher than last year.
    Fourteen sales records were set in calendar year 1998, in addition to the
high marks set by trucks and SUVs.  They included:

    * Dodge Division.  Sales were 1,442,777, up 17 percent over last year,
breaking the calendar year record set for Dodge in 1996 of 1,292,265 vehicles
sold.
    * Dodge Dakota.  Sales were 152,629 for the year, up 16 percent over 1997,
breaking the yearly record for Dakota of 132,057, set in 1992.
    * Chrysler Concorde.  Sales were 64,912, up 67 percent over last year. The
previous high mark for the Concorde of 63,714 was set in 1994.

    In the month of December, sixteen individual sales records were set as
well, including new monthly high marks for trucks, with 151,593 in sales, a 10
percent jump over last year, and minivans, which sold 44,513, up 11 percent
over last year.  SUVs posted sales of 57,480 for the month, up 11 percent over
the same period last year.
    Other vehicles lines that set December sales records included:

    * Dodge Ram Pickup.  The Ram sold 32,796, a 5 percent increase from last
December.
    * Dodge Durango.  The Durango had sales of 17,112, a 60 percent jump from
December 1997's 10,716.

      DaimlerChrysler Corporation U.S. Sales Summary, Thru December 1998

             Month Sales   DR %    Sales CYTD    DR %     Sales MYTD    DR %
    Model  Curr Yr Pr Yr  Change Curr Yr Pr Yr  Change   Curr Yr Pr Yr Change
    Neon    3460   7144   -52%    78533   86798    -10%    15992   21962  -27%
    Breeze  3392   9506   -64%    59543   72499    -18%    11134   20513  -46%
    Prowler  147     43   242%     1594     120     NM       436      92  374%
    PLYMOUTH CAR
            6999  16693   -58%   139670  159417    -12%    27562   42567  -35%
    Voyager
           12630  11173    13%   156971  156056      1%    33523   33294    1%
    PLYMOUTH TRUCK
           12630  11173    13%   156971  156056      1%    33523   33294    1%
    PLYMOUTH BRAND
           19629  27866   -30%   296641  315473     -6%    61085   75861  -19%
    Cirrus  2429   2983   -19%    38504   31549     22%     8136    9561  -15%
    Sebring Coupe
            1875   2175   -14%    33584   35365     -5%     6321    7593  -17%
    Sebring Convertible
            3775   2778    36%    51342   53054     -3%     9849    9793    1%
    Concorde
            5227    865   504%    64912   38772     67%    16225    3574  354%
    300M    4623      0     0%    30765       0      0%    13793       0    0%
    LHS     1765    413   327%    16753   30189    -45%     5884    1768  233%
    CHRYSLER CAR
           19694   9214  114%    235860  188929     25%    60208   32289   86%
    Town & Country
            6302   6552   -4%     71981   76653     -6%    17080   19863  -14%
    CHRYSLER TRUCK
            6302   6552   -4%     71981   76653     -6%    17080   19863  -14%
    CHRYSLER BRAND
           25996  15766   65%    307841  265582     16%    77288   52152   48%
    Wrangler
            5680   5363    6%     83861   81956      2%    19149   17386   10%
    Cherokee
           12267  11742    4%    146298  130041     13%    38960   36448    7%
    Grand Cherokee
           22421  24022   -7%    229135  260875    -12%    62880   72223  -13%
    JEEP BRAND
           40368  41127   -2%    459294  472872     -3%   120989  126057   -4%
    Talon      0    379 -100%      2957   10206    -71%      149    1997  -93%
    Vision     0     89 -100%       501    5146    -90%        0     511 -100%
    EAGLE BRAND
               0    468 -100%      3458   15352    -77%      149    2508  -94%
     CPJE CAR
           26693  26375    1%    378988  363698      4%    87919   77364   14%
     CPJE TRUCK
           59300  58852    1%    688246  705581     -2%   171592  179214   -4%
     CPJE DIVISION
           85993  85227    1%   1067234 1069279     0%   259511  256578    1%
    Neon    5554  10831  -49%    117964  121854    -3%    23468   31793  -26%
    Stratus 5697   8555  -33%    106434   99040     7%    19193   25611  -25%
    Avenger 1200   1458  -18%     24084   31943   -25%     4448    5936  -25%
    Intrepid
           12487   5298  136%    110499  118537    -7%    33967   12147  180%
    Viper    101    107   -6%      1248    1458   -14%      274     354  -23%
    DODGE CAR
           25039  26249   -5%    360229  372832    -3%    81350   75841    7%
    Caravan
           25581  22255   15%    293819  285736     3%    66110   63495    4%
    Durango
           17112  10716   60%    156923   20263    NM     50789   20263  151%
    Dakota 11658  12053   -3%    152629  131961    16%    36839   34955    5%
    Ram P/U
           32796  31345    5%    410130  350257    17%   111178   96006   16%
    Ram Wagon
             970    160  506%     16937   17372    -3%     2909    1009  188%
    Ram Van 4176   2186   91%     52110   56088    -7%    12830   10309   24%
    DODGE TRUCK
           92293  78715   17%   1082548  861677    26%   280655  226037   24%
    DODGE DIVISION
          117332 104964   12%   1442777 1234509    17%   362005  301878   20%
    TOTAL CAR
           51732  52624   -2%    739217  736530     0%   169269  153205   10%
    TOTAL TRUCK
          151593 137567   10%   1770794 1567258    13%   452247  405251   12%
    TOTAL CAR & TRUCK
          203325 190191    7%   2510011 2303788     9%   621516  558456   11%
    Total Minivan
           44513  39980   11%    522771  518445     1%   116713  116652    0%
    Total Sport Utility
           57480  51843   11%    616217  493135    25%   171778  146320   17%
    Selling Days
              26     26             307    307              77      77



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