Mazda Introduces Troy Lee Edition B-Series Trucks
31 December 1998Mazda Introduces Troy Lee Edition B-Series Trucks
B3000 Raised Suspension 4x2 Takes on the Competition LOS ANGELES, Dec. 30 -- With Mazda's Troy Lee B-Series concept truck a hit on the 1997-98 auto show circuit, Mazda North American Operations (MNAO) has introduced three production versions with substance and style: the Troy Lee Edition B3000, B4000, and B2500. Featured at the LA Auto Show, the Mazda Troy Lee Edition B3000 Cab Plus 4 4x2 offers the "no-prisoners" look and ground clearance of four-wheel drive in a 4x2. Like a motocross motorcycle, it has the power to go anywhere and can take a beating from the most rugged terrain. With a raised suspension, front and rear skid plates, fender flares, 16-inch wheels, and extra large tires, the Troy Lee Edition B3000 crushes the competition. Only the Troy Lee Edition B3000 has four doors, torsion bar front suspension, rear-wheel ABS, fog lights, anti-theft ignition and a bedliner. Other exclusive features include the extreme style of Troy Lee Designs(R) custom exterior graphic treatments, alloy wheels designed by Troy Lee and a custom interior with an attitude. "It's the truck for the hard-core weekend warrior who loves extreme sports, whether it's motocross, mountain biking, jet skiing or snowboarding," said Jack Stavana, MNAO's group manager, product marketing plans. "The B-Series' tough truck credentials make it the official truck of the motocross adrenaline seeker. Motocross riders demand that their trucks are as dependable and rugged as their bikes, and the Troy Lee Edition B-Series truck delivers." A 4x2 with the look of a 4x4 has a low cost of ownership. It costs several hundred dollars less to insure, has 10 percent better fuel economy and is over 300 pounds lighter for better acceleration. Additionally, the 3.0-liter V6 engine is a Flexible Fuel Vehicle (FFV) capable of using either regular unleaded gasoline or E85 (85% ethanol, 15% gasoline). Troy Lee is a leading-edge graphic designer with a passion for extreme sports. His company, Troy Lee Designs(R) has created painted helmets, speed equipment, and other apparel for extreme-sports enthusiasts for over 17 years. His work is seen on more world-class motorsports and cycling competitors than all other helmet painters combined. Mazda has become a force in motocross, with its sponsorship of the AMA/Mazda Truck Motocross Nationals and Mazda/Chapparal Racing, featuring superstar rider Jeremy McGrath. Troy Lee Edition B-Series trucks help punctuate the aggressive statement Mazda is making in motocross racing. All three Troy Lee Edition models are available in Black Clear Coat, Amazon Green Metallic and Toreador Red Metallic. Reflective body-side flame graphics, "Dual Sport" tailgate logo and the Troy Lee Designs(R) signature logo complete the exterior. Troy Lee Edition models feature gray two-tone seats with silver accent piping and the Troy Lee "1950's pinstripe" monogrammed on the headrests, gray two-tone door panels with a monogrammed Troy Lee Designs(R) signature logo and carbon fiber-look trim on the instrument panel, door panels and center console. The Troy Lee Edition of the top-of-the-line, 4.0-liter Mazda B4000 Cab Plus 4 4x4 is for those enthusiasts who get the urge to leave the road for rugged terrain or rocky backcountry in style. This model receives leather seats, four-wheel drive, front and rear skid plates, custom 16-inch wheels, fog lights, and a trailer hitch with 5,600 lbs. of towing capacity (A/T) -- more than the competition. Both the Troy Lee Edition B3000 Cab Plus 4 4x2 and B4000 Cab Plus 4 4x4 offer the convenience of an extended-cab with four doors -- extra room for two more friends and extra doors for loading helmets and bike gear. The Mazda B-Series Cab Plus 4 offers spaciousness unrivaled by any import-brand compact pickup and is the only import-brand pickup with four doors. Troy Lee Edition trucks have several unique advantages over the competition," said Jim Felix, MNAO's truck product marketing manager. "With the B3000, only Mazda offers a 4-door, 4x2 raised suspension compact pickup. And no other compact pickup has leather-trimmed upholstery, like the B4000." The Troy Lee Edition B4000 boasts other class-leading features, including the only five-speed automatic transmission in the segment, and a pulse vacuum hub-lock (PVH) front axle system. PVH is an industry-leading technology that provides true shift-on-the-fly capability at any legal speed and any temperature, without noise and engagement delays. Best of all, there is no need to stop or back up to release the hubs. Customers looking for style and attitude at an exceptional value will choose the Troy Lee Edition B2500 Regular Cab 4x2. Besides offering the exciting Troy Lee exterior graphic treatment and custom interior, the B2500 has standard air-conditioning, CD player, tachometer, custom 15-inch alloy wheels, rear-wheel ABS, a bedliner, and mudguards. Additionally, the B2500, with a 2.5-liter engine and automatic transmission, qualifies as a Low Emission Vehicle according to California Air Resource Board requirements. With production limited to around 4,000 units in its first year, the Troy Lee Edition B-Series is an exclusive truck that is destined to become a collector model. Troy Lee Edition trucks should be appearing in Mazda showrooms in mid-April, 1999. Mazda North American Operations is responsible for the research and development, sales and marketing, and customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has approximately 800 dealerships nationwide and is owned by Mazda Motor Corporation, Hiroshima, Japan.