Mercedes-Benz Puts its Accessories Collection Online
15 December 1998
Mercedes-Benz Puts its Accessories Collection Online; 100 Ideas for Last-Minute Holiday ShoppersMONTVALE, N.J., Dec. 14 -- Mercedes-Benz of North America's (MBNA) new online accessories catalogue may be just the solution for those people who still haven't found that perfect gift. The enormously popular Mercedes-Benz line of personal products and accessories -- which includes everything from key chains to a sleek Belding Sports golf bag, to a Mercedes-Benz all-terrain mountain bike to a miniature version SLK pedal car for the child who has everything -- is now available online at the Mercedes-Benz corporate brand web site http://www.MBUSA.com, or through its own Web address, http://www.MercedesCollection.com. This is the first time Mercedes-Benz is offering its personal and automotive accessory collection online, under the name of the Mercedes-Benz Boutique. "This holiday season, customers will find over 100 personal accessories -- the widest selection to date," said Glenn Rizzo, manager, personal and automotive accessories at MBNA. Rizzo added, "We are bringing the Mercedes-Benz brand to our customers, and to those people who aspire to the brand, in a way that matches their individual needs and lifestyles. "By offering our accessories online, it enables consumers to view our accessories and place orders online, at their leisure, when it's convenient for them. Now, anyone can order a Star under his or her tree for the holiday. The best part of online buying -- customers can bypass the holiday crowds," said Rizzo. Class by Class: Clothing and Accessories for Every Driver The Mercedes-Benz Collection -- with over 200 items -- arrives this holiday season with merchandise organized in a new way -- by Mercedes-Benz model line (C-Class, E-Class, M-Class, etc.). Each class includes a palette of items which focus on a stylish visual "icon" associated with the class. All product lines feature their own distinct assortment of accessories: from ties to baseball caps, to polo shirts and pens. The M-Class merchandise line is full of new accessories perfectly tailored for the versatile lifestyle: everything from the M-Class Luminox watch (that glows 100 times brighter than conventional watches) to the M-Class pinstripe crew sweatshirt. In the C-Class line shoppers can choose from 100 percent cotton polo shirts to a silk tie from Italy. In the S-Class merchandise line, customers can order from the S-Class Golf Collection, which includes an exceptional putter and sand wedge, as well as top of the line men's and women's golf apparel and accessories. The Boutique complements the increasingly popular Mercedes-Benz Collection of personal products and accessories which has increased its sales volume over 130 percent over the last two years. Exclusive Mercedes-Benz merchandise ranges in price from $15 for baseball caps to $3,500 for an all-terrain bike. Some of the most frequently ordered items are Mercedes-Benz small-scale models and remote control cars as well as pens and key chains. In addition to the online Boutique, the full-line selection of Mercedes-Benz clothing and accessories is featured in the Mercedes-Benz Collection Fall/Winter 1998 catalog and can be ordered through any authorized Mercedes-Benz dealer or through MBNA's Client Assistance Center at 800-For-MERCedes.
