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Bleustein Elected Chairman of Harley-Davidson Board of Directors

10 December 1998

Bleustein Elected Chairman of Harley-Davidson Board of Directors
    MILWAUKEE, Wis. Dec. 9 -- The board of directors of
Harley-Davidson, Inc. , today elected Jeffrey L. Bleustein Chairman
of the Board. Mr. Bleustein, who will continue as President and Chief
Executive Officer, succeeds Richard F. Teerlink who has announced he will be
retiring from the company. Teerlink will continue to serve as a member of the
board of directors.
    Mr. Teerlink, 62, joined Harley-Davidson in 1981 and was elected to the
board of directors in 1982. In 1988 he was appointed President, and he was
named Chief Executive Officer in 1989. He served as chairman of the board
since 1996. In commenting on Mr. Teerlink's retirement, Bluestein said,
"Rich's many contributions include his leadership in developing a value-based
culture at the Company. His focus on the importance of establishing
mutually-beneficial relationships with all of our stakeholders has served the
company well in the past and will continue to do so in the future."
    Mr. Bleustein, 59, began his association with Harley-Davidson in 1975 when
he was asked to oversee Harley-Davidson's engineering group. During his
tenure, the Evolution engine was developed and the current line of cruiser and
touring motorcycles that have fueled much of the company's worldwide success
were established in the marketplace. During his years with the company, he has
served in senior leadership roles in a variety of functions, making
significant contributions to the company's revitalization and expansion.
Bleustein was one of the thirteen executives who purchased Harley-Davidson
from AMF in 1981.
    Mr. Bleustein holds a bachelor's degree in mechanical engineering from
Cornell University, as well as MS and PhD degrees in engineering mechanics
from Columbia University.
    Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and offers a complete line of
motorcycle parts, accessories, apparel, and general merchandise. Buell
Motorcycle Company produces sport and sport-touring motorcyles. Eaglemark
Financial Services, Inc. provides wholesale and retail financing, insurance
and credit card programs to Harley-Davidson dealers and customers and similar
programs for other leisure products manufacturers.