Consumer Product Safety Commission Commends ATV Distributors
10 December 1998Consumer Product Safety Commission Commends Kawasaki and Other ATV Distributors for Voluntary Actions
IRVINE, Calif., Dec. 9 -- The Consumer Product Safety Commission today announced that a resolution was passed recognizing several manufacturers of all-terrain vehicles (ATVs) for independent efforts "...which the Commission believes will provide safety benefits to consumers." The voluntary activities lauded by the CPSC were undertaken by the companies following the mandated efforts implemented during the prior ten-year period. Some of the programs which are being recognized -- such as hands-on vehicle training with cash incentives for first-time purchasers -- were part of the CPSC-approved plan in effect since 1988. According to Roger Hagie, Director of Public Affairs at Kawasaki Motors Corp., U.S.A., some of the other components planned for the industry's information and education program are: distribution of a specially-produced CD-ROM with each new ATV, production of educational materials to be provided to schools and public libraries, schoolroom teaching aids, advertising that focuses on ATV safety information, direct mail, poster distribution, and website integration of ATV information. The industry estimates that expenditures over the next three years will exceed six million dollars. "Kawasaki is committed to maintaining a high level of awareness on the part of the consumer regarding the proper use of ATVs," Hagie said. "We're pleased that the CPSC has recognized the industry's communications efforts, and we intend to continue to reach potential purchasers with these important messages," continued Hagie. Kawasaki Motors Corp., U.S.A., has headquarters in Irvine and also distributes motorcycles, JET SKI(R) personal watercraft, utility vehicles, portable power generators, small engines, and hand-held power products.