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Alamo Rent A Car Offers Incredible Internet Rates

25 November 1998

Alamo Rent A Car Offers Incredible Internet Rates
    FORT LAUDERDALE, Fla., Nov. 24 -- Alamo Rent A Car, Inc., a
leading car rental company for the leisure traveler, is offering renters 20%
off rental rates booked through the Alamo website, http://www.goalamo.com.  Alamo
website visitors can find the 20% off special offer on the Home page and Hot
Deals page now through December 15, 1998.
    "When travelers think Alamo, we want them to think easy, fun, good value
and -- 'Drive Happy'.  Offering special promotions on the web, like the 20%
off special, allows the renter to get a car for a great rate with a few simple
clicks," stated Karen Beard, president Alamo Rent A Car. "This special
promotion provides the renter just that, and is one way for us to give our
customers greater value for their travel dollar," she adds.
    Alamo has always offered special deals to renters on the website.  In
addition to the 20% off promotion, renters can also click, book and save with
the snow foolin' ski promotion, out of the blue weekly internet specials,
weekend special rates and numerous other promotions offered by Alamo's
partners.
    Alamo was the first major car rental company to offer real-time, online
reservations.  Visitors to the Alamo website can reserve a vehicle in a fun,
hassle-free environment.  As well as offering Internet only promotions, the
website features: user-friendly reservations, world-wide location information,
photos of Alamo's fleet, online sign-up for Alamo's Quicksilver(SM) service,
information and links to Alamo's partners, links to valuable destination
information such as weather, driving directions, city information and much
more.
    The 20% off promotion will be advertised broadly throughout the Internet
on America Online, Excite, Lycos, Tripod and Yahoo. Internet users that click
on the advertising will be linked to the special offer page that provides more
information about the offer and allows customers to book a reservation online.
All terms and conditions are listed on the web page.  Alamo continuously
advertises special offers to the online community to generate awareness and
drive traffic to the Alamo website.
    Alamo currently serves more than 15 million travelers a year through 102
locations in the United States and Canada, and more than 250 international
locations in the United Kingdom, Switzerland, The Republic of Ireland, Mexico,
The Netherlands, Germany, Greece, Portugal, Malta, Slovak Republic, Belgium
and The Czech Republic.