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Ford Focus Voted European Car of the Year 1999

17 November 1998

Ford Focus Voted European Car of the Year 1999 - New Focus to Make U.S. Debut at North American International Auto Show

    LONDON, Nov. 17 -- The all-new Ford Focus, which
makes its U.S. debut at the North American International Auto Show in January,
has won the prestigious "European Car of the Year" award, widely recognized as
the most significant accolade in the European motor industry.  A total of 55
leading motoring journalists from 21 countries vote annually for the award,
which is given to "the most outstanding new car sold in the European market."
    "We at Ford are immensely proud of this award," said Jac Nasser, President
of Ford Automotive Operations and Chairman of Ford of Europe.  "When we
launched the car, we said that Ford Focus represents the future for Ford.   We
wanted the Ford Focus to take us a step beyond the competition, particularly
in terms of design, package and driving dynamics.  We regard this award as a
strong endorsement of the new direction we have chosen to take."
    The Ford Focus is the only car among the major European competitors with a
fully independent rear suspension system, and it has the stiffest, lightest
body structure in its class.  These two factors help give the Ford Focus an
edge on driving dynamics.  The lightweight structure also plays a part in
providing class-leading fuel economy.
    With its long wheelbase and high roofline, the new Ford Focus also
provides the most spacious interior package available without increasing the
car's footprint.
    Ford Focus is available in Europe in 3-door, 4-door, 5-door and Wagon
bodystyles, with a range of efficient multi-valve engines with displacements
of 1.4, 1.6, 1.8 and 2.0 liters, plus a 1.8-liter direct-injection turbo
diesel.
    Ford last won the European Car of the Year Award with the Ford Mondeo in
1994.  The Ford Scorpio secured the award in 1986, and the first front-wheel
drive Ford Escort took the honors in 1981.