Rexhall Industries Inc. Showcases Success

3 November 1998

Rexhall Industries Inc. Showcases Success

    LANCASTER, Calif.--Nov. 3, 1998--Rexhall Industries Inc. Tuesday announced that its participation in the California RV Show was a great success.
    This year, Rexhall's commitment to double its efforts in marketing the product was demonstrated by acquiring double the space. Rexhall Industries worked with two of its dealers, Richardson's RV and Irvine RV, to bring and showcase the product to the retail customers. The two displays combined to sell approximately $3 million worth of product, in just over a one-week period. This does not include residual sales that will come about as a result of show activity.
    Showcased in the show were motorhomes with the hot double slide-outs, and the "Master Suite" bedroom slide models. Mark Hauser, general manager of Richardson's RV, stated: "This show marked our biggest show ever. The product was extremely competitive."
    Ralph Sohn, general manager of Irvine RV said, "We more than doubled our Rexhall sales from last year and see no reason that our sales of Rexhall motorhomes won't continue to increase."
    "The success of the California RV Show has contributed to an all-time sales record month for the Lancaster, California plant," added Don Hannay, Sr. VP of Sales and Marketing.

Forward-Looking Statements

    This report contains forward-looking statements. These are based on assumptions and on facts as known to Rexhall Industries today, and the company does not intend to update them. Rexhall's business is subject to increases in materials costs, pricing and other pressures from substantially larger competitors, labor disruptions, and adverse weather reducing sales and making deliveries difficult. For some time, favorable recreational vehicle industry sales have been achieved when there are low interest rates, low unemployment, and ready availability of motor fuel. All three of these factors may change rapidly. Consumer confidence levels have been good, but may decline for many reasons, causing postponement of discretionary recreational purchases. These factors are not easily predictable and many are beyond management's control.
    Visit this company's Investor Relations site at http://www.businesswire.com/cnn/rexl.htm