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Land Rover North America Announces Prices of 1999 Models

2 November 1998

Land Rover North America Announces Prices of 1999 Models
     All-New Discovery Series II Base-Priced 2.5 Percent Below 1998 Model

    LANHAM, Md., Oct. 30 -- Land Rover North America, Inc. today
announced prices for the 1999 Range Rover 4.0SE and 4.6HSE models and the all-
new Discovery Series II.  Said Charles R. Hughes, president of Land Rover
North America, "In today's super-heated sport-utility segment, the customer
has to see value in your products.  For 1999, the Land Rover value story is as
competitive as ever.  In fact, the all-new Discovery Series II, which is
significantly improved for 1999, will be priced $850 below the base 1998
model.  It is an exceptional value."
    For 1999, Land Rover's top-of-the-line Range Rover receives its most
significant upgrades since 1995.  The V-8 engine offers improved performance;
four-wheel electronic traction control is now standard; Side airbags, seatbelt
pretensioners with load limiters for the driver and front passenger are new
and the already luxurious interior has been revised. The MSRP for Range Rover
4.0SE is up by 3 percent to $58,000.  The more powerful and exclusive Range
Rover 4.6 HSE will carry an MSRP of $66,000, and increase of 2.5 percent over
1998.
    Range Rover's optional integrated satellite navigational system,
J.A.M.E.S., is priced at $2995.  It is the only option for Range Rover.
The Discovery Series II is larger and more comfortable than the model it
replaces, and will feature an MSRP of $34,150, a reduction of 2.5 compared to
the 1998 Discovery LE.  One model will be offered, but with a larger selection
of options, giving customers additional flexibility to outfit their Land Rover
exactly to their individual tastes.
    The base Series II model features a strong, 4.0-litre V-8 engine, an
electronically controlled four-speed automatic transmission, permanent four-
wheel drive with four-wheel traction control, Land Rover's patented Hill
Descent Control, four-wheel ABS, electronic brake force distribution and a
cloth interior.  Optional equipment includes the Leather Package ($1950),
which features leather seat covers, wood trim and a premium sound system; the
Performance Package ($2900), which includes Land Rover's exclusive Active
Cornering Enhancement (ACE) and special 18-inch wheels; and the Cold Climate
package ($500) with heated seats and front wind screen.  The Rear Seat Package
($1750) increases seating to seven with two additional forward-facing seats,
each with a three-point safety belt and head restraint.  The Rear Seat Package
also includes a rear step to ease entry and is coupled with Discovery's new
Self Leveling Suspension.
    Stand-alone options include the Self Leveling Suspension ($750), a six-
disc CD changer ($625) and the dual sunroof package ($1500).  Rear air
conditioning ($750) can be paired with the Rear Seat Package.
    All Land Rover products are covered by a 4-year/50,000 miles warranty that
includes 24-hour roadside assistance for the length of the warranty.  The
transportation fee for all products is $625.
    Land Rover North America, Inc. is a member of the Rover Group, importing
Land Rover vehicles manufactured in Solihull, England.  The Rover Group is a
wholly-owned subsidiary of the BMW Group, Munich, Germany.
    NOTE: Land Rover vehicles are not subject to the luxury tax as they are
classified multi-purpose passenger vehicles with a gross vehicle weight rating
in excess of 6,000 lbs.