---

Subaru Announces 30 Cars for 30 Causes

8 October 1998

Subaru of America Presents 30 Cars to 30 Greater Philadelphia Region Charities 30 Cars for 30 Causes

    CHERRY HILL, N.J. Oct. 7 -- In celebration of its 30th
anniversary of doing business in the United States, Subaru of America, Inc.,
(SOA) is donating the use of 30 Subaru Outback automobiles to 30
not-for-profit organizations serving the Greater Philadelphia Region.   The
donation was announced today by George Muller, President and Chief Operating
Officer of the Cherry Hill, NJ-based automobile company.
    The 30 brand new 1999 model Subaru Outbacks will help provide much needed
transportation for a wide range of organizations serving underprivileged
children, individuals suffering from chronic and terminal illnesses, the
elderly, the disabled and the arts.  The 30 automobiles was presented to
representatives from the charities by Mr. Muller and Philadelphia Mayor Ed
Rendell during a press conference at Philadelphia's City Hall (Room #202)
today at 3PM.
    Subaru of America, Inc. employees were surveyed and selected the 30
organizations to receive the vehicles.  They include: the AIDS Coalition of
Southern New Jersey, which will use their Outback to provide home care and
transportation to AIDS patients living in greater Philadelphia and the LARC
School, which will use the vehicle to transport mentally and physically
challenged children to after-school activities.  PROJECT HOME, which works
with people who are homeless, will use the Outback as a shuttle between their
shelter and its small businesses that allow people to work.
    "As the only auto company with its headquarters here in the region, we
wanted to do something special as a way of celebrating our anniversary and
giving back to deserving organizations in our home town," Muller said.
    The Philadelphia region has been home for Subaru of America, Inc. since
its start of operations in 1968.  Originally located in Bala Cynwyd, the
company relocated its offices to Pennsauken, NJ during the mid-seventies
before eventually building its own seven-story corporate headquarters in
Cherry Hill in 1986.  Today, the company employs nearly 450 people throughout
the region and is a wholly owned subsidiary of Fuji Heavy Industries, Ltd. of
Japan.  The company markets and distributes Subaru vehicles, parts and
accessories through a network of nearly 600 franchised dealers across the
United States.
    Over the last three years, the company has seen its sales increase by
nearly 50% thanks to its popular line of car-based sport utility vehicles.
The company is now one of the fastest growing brands in the automobile
industry.  The Outback and all Legacy models sold in the United States are
manufactured at Subaru-Isuzu Automotive, Inc., a joint venture assembly plant
near Lafayette, IN.