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Motor Trend Sponsors 'Pebble Beach - The Tour'

13 August 1998

1949-1999 - Motor Trend Magazine Sponsors Pebble Beach - The Tour Kicks Off 50th Anniversary

    BURBANK, Calif., Aug. 12 -- Announcing its year-long 50th
Anniversary celebration, Motor Trend Magazine is sponsoring the First Annual
Pebble Beach - The Tour, on August 13, 1998.  The tour is a day long parade of
the world's finest antique and classic cars around the scenic Monterey
peninsula.
    Leaving the Polo Field at the Pebble Beach Lodge at 9:30 a.m., The Tour
travels along famous 17-Mile Drive and picturesque Carmel Valley.  Represented
for thousands of spectators lining the route will be over half the field at
Sunday's world renowned Pebble Beach Concours d'Elegance.
    Motor Trend, the nation's premier and largest automotive consumer
magazine, is partnering with internationally recognized events like Pebble
Beach to highlight the publication's significant role over the past in
reporting numerous exclusive breakthrough stories and investigative reports
that helped shape automotive history.
    Commencing with the debut September 1949 issue, Motor Trend's initial
thirty-two page format included leading edge technology, design and world-wide
industry commentary, pioneering coverage that established the publication's
forward focus for the five decades to come.
    Vista Group is the largest full-service automotive public relations agency
in the United States, specializing in public relations, marketing, trademark
licensing, motion picture and television product placement.  Vista Group can
be reached at http://vistagroupusa.com