Summer's Here and Kia Sales are Sizzlin'
5 August 1998
Summer's Here and Kia Sales are Sizzlin'IRVINE, Calif., Aug. 4 -- The weather is hot and so are Kia sales. July proved to be another record sales month for Kia Motors America. The company announced today that 10,095 vehicles were sold during the month, making July 1998 Kia's biggest sales month ever. It was the first month in Kia's history that sales topped 10,000 units in the United States. Kia Sephia sales also set a record in July. The model's 7,112-unit total for the month was the largest ever for the four-door sedan. July sales reflect an increase in the steady sales growth observed by Kia for the past year, as reflected by Kia's year-to-date sales nearly doubling those of last year. Kia is in the midst of its market-by-market roll-out, which will culminate in a national dealer network by the end of 1998. Kia now has more than 420 dealerships in 41 states. MONTH OF JULY YEAR-TO-DATE Model 1998 1997 1998 1997 Sephia 7,112 3,398 35,010 16,014 Sportage 2,811 1,626 15,434 9,706 Sportage 2-Door Convertible 172 N/A 172 N/A Total 10,095 5,024 50,616 25,720