Aprilia and The Spice Girls Do Charity Work
27 July 1998
Italian Motorcycle Co. Donates Spice Girls "Meet & Greet" Opportunity to Local Charities; San Jose Children's Shelter and Make-A-Wish to Benefit from Spice Girl's Tickets
SANTA CLARA, Calif--July 27, 1998--Aprilia, Italy's leading manufacturer of motorbikes and a global sponsor of the Spice Girls world tour, is using its 10 "meet and greet" tickets to benefit two Bay Area charities. Aprilia has donated ten tickets and passes to an intimate "meet and greet" session with the Spice Girls before the August 13th show at the Shoreline Amphitheater, Mountain View. The ten guests will then be escorted to their seats to watch the concert.
Aprilia gave the ten passes to Santa Clara-based McGrath/Power Public Relations with a request to involve the community in the ticket distribution and left the decisions up to the agency staff.
"We decided to use the tickets and chance to meet the Spice Girls to benefit the San Jose Children's Shelter and Make-a-Wish Foundation," said Terri Cook, president, McGrath/Power Public Relations. "We are auctioning off four tickets and then six tickets will actually be used by recipients of the two organizations."
There are two auctions taking place, one directly through the agency and another on "The Z" 95.3 KZQZ radio station. Cook will take bids by fax at 408/727-2695 through August 6th. The radio station will have its auction on August 7th during the morning commute time. The proceeds from these two auctions of four tickets will go to the New Children's Shelter Fund to support the shelter's artist-in-residence program.
The Make-A-Wish Foundation, Sacramento will receive three tickets to grant the wish of Sacramento resident Breann Lomeli, age 8, who will attend the concert along with her sister and mother. The Make-A-Wish Foundation is an international non-profit organization that fulfills the special wishes of children between the ages of 2-1/2 and 18 who have a diagnosed life-threatening illness.
The final three tickets will be given to two young residents of the Santa Clara County Children's Shelter to attend the concert along with a chaperone. The Shelter is conducting an essay contest to choose the two lucky attendees. The Children's Shelter is part of the Department of Family and Children's Services (DFCS) of the Social Services Agency (SSA). It is the central receiving facility for children in protective custody for suspected neglect, physical abuse, sexual molestation, abandonment or exploitation.
Aprilia owner, Ivano Beggio's, passion is for racing, technological innovation and beautiful design and he began building high-performance motorcycles in the mid-seventies. Today, Aprilia has brought about vast innovations in the industry, including the liquid cooled engine, upside down forks, the single central shock absorber and front and rear disk brakes that are currently used by almost all manufacturers. Although Aprilia will not introduce its bikes in the U.S. until next year, the company recognizes the value of community involvement and believes that a company does well by doing good.
For more information on Aprilia visit the website: http://www.aprilia.com
McGrath/Power Public Relations was founded in 1983 and serves a variety of clients in the high technology marketplace including Puma Technology, Wyse Technology and Unigraphics Solutions. The organization is headquartered in Santa Clara, Calif. with an East Coast office in Boston. For more information about McGrath/Power, contact the agency at 408/727-0351 (Calif.) or 617/867-2248 (Mass.) or visit the company's homepage at http://www.mcgrathpowerpr.com.
