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Titan to Make Playboy's 45th Anniversary Limited Edition Motorcycle

24 July 1998

Titan Motorcycle Will Manufacture Playboy's 45th Anniversary Limited Edition Motorcycle

    PHOENIX, July 23 -- Titan Motorcycle Co. of America
(OTC Bulletin Board: TMOT) has announced the signing of an exclusive agreement
with Playboy Enterprises commemorating Playboy's 45th anniversary.  The
agreement calls for the production by Titan of 100 Limited Edition, numbered
custom motorcycles bearing special Playboy anniversary hardware and color
schemes.
    Mark Green, Titan's national sales manager, indicated that "...this
special limited edition Titan Gecko(TM) will certainly become a sought-after
collectible."  First units will be available for purchase through selected
Titan dealerships across the United States and Japan beginning in late 1998.
Playboy's 45th Anniversary Titan line will be featured in an upcoming issue of
the magazine.
    Founded in 1994, Titan Motorcycle Co. of America is a premier designer,
manufacturer and distributor of high-end, American-made, V-twin engine
motorcycles marketed under various Titan trademarks.  Titan's unique,
hand- built configurations, including the Gecko(TM), Roadrunner(TM),
Sidewinder(TM), Scorpion(TM), and Coyote(TM), represent the finest available
in custom-designed, volume-produced, performance motorcycles.  Manufactured at
the company's 64,000 square-foot corporate headquarters and manufacturing
facility, and available with a variety of customized options and design, Titan
large displacement motorcycles are sold through a dealership network of
58 stocking dealers in the United States and 19 international dealers.

    NOTE:  This release contains forward-looking statements within the meaning
of the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995 that involve a wide variety of risks and uncertainties, including,
without limitation, statements with respect to the Company's strategy and
prospects.  Readers and investors are cautioned that the Company's actual
results may differ materially from those described in the forward-looking
statements due to a number of factors, including, but not limited to, demand
for the Company's custom-manufactured performance motorcycles, the Company's
ability to continue to develop select markets, general economic conditions
both domestically and abroad, the conduct of business by the Company in
foreign markets and other factors that may be more fully described in
additional documents set forth by the company.