LRNA Open House is Company's Largest-Ever U.S. Owner Event

30 June 1998

LRNA Open House is Company's Largest-Ever U.S. Owner Event
   1,000 Celebrate Land Rover's 50th Anniversary at Corporate Headquarters

    LANHAM, Md., June 29 -- One thousand Land Rover enthusiasts
gathered at Land Rover North America's U.S. corporate headquarters outside
Washington, D.C., on Saturday, June 27, for a fun-filled day in celebration of
the 50th Anniversary of Land Rover's introduction to the automotive world in
1948.  Some traveled from as far away as Florida, Quebec and California to
share tales of their adventures in the BEST 4X4 X FAR.  Two hundred sixty-
eight Land Rovers, ranging from a 1951 Series I to just-out-the-door, gleamed
in the sunshine of a perfect summer day.
    Charles R. Hughes, President, Land Rover North America, Inc., said, "We
are delighted to have hosted so many of our very enthusiastic owners, each of
whom we consider to be a member of a very special club.  Their response to the
event was most gratifying.  This is a day we will remember for a long time."
    There were many activities to enjoy, including a vehicle teeter-totter
competition; a unique autocross, in which steering to the right turned the
vehicle left, and vice versa; demonstration rides on the company's two
challenging demonstration courses; and technical demonstrations at Land Rover
University, the company's training division. There were even activities for
the more than one hundred children on hand, including a treasure hunt in a
giant sandbox for buried miniature Land Rovers vehicles.  A wide selection of
brunch and lunch items and a live band added to the day's festivities.
    Land Rover North America, Inc., the world's only manufacturer of
exclusively four-wheel drive vehicles, is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly owned subsidiary of the BMW Group, Munich,
Germany.



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