Fifth Annual "Matchbox Toy Show" Hits Hershey, Pennsylvania

29 June 1998

REMINDER/Fifth Annual "Matchbox Toy Show" Hits Hershey, Pennsylvania June 27-28

    --

    Matchbox Leonardo DiCaprio Commercial Makes It's Debut

WHO/WHAT:

    Ever dream of owning a Lamborghini, a Ferrari, a Jaguar and a
    Corvette? Matchbox fans, many who claim that their first car was a
    Matchbox, know that this dream is not far from reality. At the
    1998 "Matchbox Toy Show," Matchbox fans and collectors from around
    the world will gather to bid, swap and make deals for the perfect
    car to add to their collection. Bidding has been known to range
    from as little as $1 to as high as $2,000. The Toy Show is
    sponsored by Matchbox.

    Toy Show attendees will be the first to see a 1998 TV Commercial
    starring a young Leonardo DiCaprio. They'll also get a first-hand
    look at both the Matchbox VW Concept Car and the New VW Beetle. A
    head-turner in either size, wait `till folks get a look at this
    Beetle! Like no other car on the road, this Beetle, painted by
    Woodstock, New York artist Justin Love, features a mermaid, a
    spaceship, a "sun roof" and more. It'll make you smile!

    There will be lots for KIDS to do:

-- Children can enter the "Matchbox USA Contest," giving them a
    chance to win $25,000 for their town and their town's name on a
    series of Matchbox cars. (Last year's winner, Ridge, New York,
    used the grand prize to build a playground.)
-- Every child 12 and under will receive one free car upon entrance.
-- There will be an extensive children's play area, great door
    prizes, raffles and access to the Matchbox Web Site (www.
    matchboxtoys.com).
-- At the kids rest stop, children can see how Matchbox cars are
    made, from drawing board sketches to the first pre-production
    model to the finished product. There will also be a coloring area
    where kids can color their very own Matchbox poster.
-- Special limited edition Matchbox Toy Show cars, t-shirts and hats
    will be available for sale.

SHOW HOURS:

    Saturday, June 27
    9:00 AM-5:00 PM-Toy Show (open to the public, free of charge)

    Sunday, June 28
    9:00 AM-2:00 PM-Toy Show (open to the public, free of charge)

WHERE:

    THE HERSHEY Lodge & Convention Center located in Hershey,
    Pennsylvania. Consumers wanting more information, including hotel
    reservations and directions, can call the Hershey Lodge at
    717/533-3311.

MATCHBOX TRIVIA:

-- Nearly 100-million Matchbox cars are sold annually. -- Matchbox cars are still sold in many places for under a buck. -- Matchbox diecast is THE classic collectible.
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