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New National Study on Motorcycle Rider Lifestyle Trends Revealed

24 June 1998

FEATURE/New National Study on Motorcycle Rider Lifestyle Trends Revealed; First-Quarter Sales Up 20 Percent

    NEW YORK--(BUSINESS WIRE FEATURES)--June 24, 1998--The Motorcycle Industry Council (MIC) Wednesday released initial findings from a six-month national survey.
    The survey was conducted by Irwin Broh & Associates of Illinois and focuses on motorcycle riders' ownership and usage. The telephone survey includes an equal number of households that own and do not own motorcycles, and reflects more than 700 interviews. Trends were established by comparing data to prior studies conducted in 1990, 1985, and 1980.
    Findings from the study are available by calling Discover Today's Motorcycling at 949/727-4211, ext. 3027.
    According to the MIC Retail Sales Report for the first quarter of 1998, motorcycle sales are up 20 percent over the same quarter in 1997. For all of 1997, sales of new on-highway motorcycles were up 8 percent over 1996 and up more than 43 percent from 1991. 1997 marks the sixth year in a row that new unit motorcycle sales have increased.
    The Motorcycle Industry Council Inc. is a non-profit national trade association representing manufacturers and distributors of motorcycles, motorcycle parts and accessories, and members of allied trades. Discover Today's Motorcycling serves as a source of information about motorcycling to the media and to the general public.