Land Rover is Most Improved Brand In Problem Impact
2 June 1998Land Rover is Most Improved Brand In Problem Impact Measure by Strategic Vision
LANHAM, Md., June 1 -- Land Rover North America, Inc. reported today that Land Rover is the most improved brand in Strategic Vision's new Problem Impact Measure. The study, conducted by the San Diego-based research firm, is based on a survey of more than 33,000 car and truck owners who purchased their vehicles new in October and November of 1997. The Problem Impact Measure considers not only the fact of a problem, but also the problem's severity and its resolution. Charles R. Hughes, President, Land Rover North America, said, "Quality is the number one priority at every level of our business. We welcome Strategic Vision's report, as it independently quantifies countless hours of hard work, an immeasurable amount of determination and a dedicated effort by everyone within the Land Rover family." According to the Strategic Vision study, Land Rover achieved a 26 percentage-point improvement over 1997 and now ranks at the industry average. Eighty-five percent of the company's new vehicles exhibit no problems that affect the owner's overall satisfaction during the initial months of ownership. Said Strategic Vision's Dan Gorrell, "Land Rover is the most improved from last year; a tremendous effort by Rover Group and the dealers is paying off." Land Rover North America, Inc., the world's only manufacturer of exclusively four-wheel drive vehicles, is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly owned subsidiary of the BMW Group, Munich, Germany.