The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Auto Trader Online and The Auto Channel--Affiliates

28 May 1998

Auto Trader Online Reaching Car Enthusiasts Through The Auto Channel
    NORFOLK, VA, May 28, 1998 -- Auto Trader Online ( and
The Auto Channel ( announce an affiliate relationship
to provide The Auto Channel users access to the Internet's largest used car
database on Auto Trader Online.  In turn, the one million monthly visitors to
Auto Trader Online will gain access to The Auto Channel's unique site
offerings through Auto Trader Online's Auto Buying Resources, Pricing Guide
and Cool Links areas.
    The agreement creates a classified area on The Auto Channel website where
visitors can search for their next car from among the more than 500,000 used
cars currently for sale in the Auto Trader Online database.  In addition,
visitors wishing to sell a vehicle may add their car to the database from the
same location.
    "We are pleased to provide The Auto Channel direct access to Auto Trader
Online, home of the Internet's largest used car database," announces Mike
Mastrullo, Product Manager for Auto Trader Online.  "In addition to sharing
our vehicles with their visitors, this affiliation brings an entirely new set
of buyers to view the used cars within the Auto Trader Online database."
    With a single listing, used car sellers-both dealers and consumers-gain
exposure to Auto Trader Online and The Auto Channel respective visitors with
no additional cost or effort.  Visitors to either site, choosing to advertise
their cars, will benefit from a significantly larger group of buyers.
    "The Auto Channel has a highly-specialized site geared toward the serious
car enthusiast.  We are particularly impressed with the content they provide
the racing community, mechanical and manufacturing communities," says Peter
Ill, Vice President and General Manager of Trader Online.  "This affiliation
brings a high-quality demographic to view our used car inventory."
    "Having been a satisfied Auto Trader publication customer and user for the
past several years, I can attest to the value of Auto Trader," said Marc J.
Rauch, Executive Vice President of The Auto Channel.  "My personal experience
only makes this alliance sweeter, because I know that The Auto Channel's
audience will now have access to the best selection and opportunity to buy or
sell any type of used vehicle.  And we're equally excited about being able to
offer our unique content directly to Trader Online's audience."
    Auto Trader Online ( boasts the world's largest used
car database, with over 500,000 used cars for sale today.  The newly-
redesigned site, begun in February 1996, has won numerous awards from the
Internet community.  Trader Online ( has a complete
Internet presence with twenty internet sites covering the automotive,
aircraft, boat and yacht, big truck, motorcycle, RV, heavy equipment,
collector car and general merchandise categories.  All can be accessed through  Trader Online and its parent company, Trader
Publishing, are headquartered in Norfolk, VA.  With local sales offices in
over 90 U.S. cities, Trader's 330 print publications are distributed through
approximately 150,000 distribution points in 32 states.  Trader Publishing's
weekly circulation exceeds 3.5 million.
    The Auto Channel is the Internet's most complete and comprehensive
automotive information resource.  It contains over 100,000 pages of original
and Internet-exclusive content that targets 18 auto-related subject
categories: everything from new & used vehicles to motor sports, parts &
accessories, repair & maintenance, consumer affairs, news, motorcycles, and
motor homes.  The Auto Channel has 16 searchable databases, including new &
used vehicle price guides; thousands of photographs; the Internet's largest
library of new car reviews for each of the last 4 model years; hundreds of
streaming TV ON THE NET programs; and extensive live video and audio coverage
of major automotive and motor sports events.  The Auto Channel serves
approximately 2 million visitors per month from more than 80 countries.