Auto Trader Online and The Auto Channel--Affiliates
28 May 1998Auto Trader Online Reaching Car Enthusiasts Through The Auto Channel
NORFOLK, VA, May 28, 1998 -- Auto Trader Online (http://www.traderonline.com) and The Auto Channel (http://www.theautochannel.com) announce an affiliate relationship to provide The Auto Channel users access to the Internet's largest used car database on Auto Trader Online. In turn, the one million monthly visitors to Auto Trader Online will gain access to The Auto Channel's unique site offerings through Auto Trader Online's Auto Buying Resources, Pricing Guide and Cool Links areas. The agreement creates a classified area on The Auto Channel website where visitors can search for their next car from among the more than 500,000 used cars currently for sale in the Auto Trader Online database. In addition, visitors wishing to sell a vehicle may add their car to the database from the same location. "We are pleased to provide The Auto Channel direct access to Auto Trader Online, home of the Internet's largest used car database," announces Mike Mastrullo, Product Manager for Auto Trader Online. "In addition to sharing our vehicles with their visitors, this affiliation brings an entirely new set of buyers to view the used cars within the Auto Trader Online database." With a single listing, used car sellers-both dealers and consumers-gain exposure to Auto Trader Online and The Auto Channel respective visitors with no additional cost or effort. Visitors to either site, choosing to advertise their cars, will benefit from a significantly larger group of buyers. "The Auto Channel has a highly-specialized site geared toward the serious car enthusiast. We are particularly impressed with the content they provide the racing community, mechanical and manufacturing communities," says Peter Ill, Vice President and General Manager of Trader Online. "This affiliation brings a high-quality demographic to view our used car inventory." "Having been a satisfied Auto Trader publication customer and user for the past several years, I can attest to the value of Auto Trader," said Marc J. Rauch, Executive Vice President of The Auto Channel. "My personal experience only makes this alliance sweeter, because I know that The Auto Channel's audience will now have access to the best selection and opportunity to buy or sell any type of used vehicle. And we're equally excited about being able to offer our unique content directly to Trader Online's audience." Auto Trader Online (http://www.traderonline.com) boasts the world's largest used car database, with over 500,000 used cars for sale today. The newly- redesigned site, begun in February 1996, has won numerous awards from the Internet community. Trader Online (http://www.traderonline.com) has a complete Internet presence with twenty internet sites covering the automotive, aircraft, boat and yacht, big truck, motorcycle, RV, heavy equipment, collector car and general merchandise categories. All can be accessed through http://www.traderonline.com. Trader Online and its parent company, Trader Publishing, are headquartered in Norfolk, VA. With local sales offices in over 90 U.S. cities, Trader's 330 print publications are distributed through approximately 150,000 distribution points in 32 states. Trader Publishing's weekly circulation exceeds 3.5 million. The Auto Channel is the Internet's most complete and comprehensive automotive information resource. It contains over 100,000 pages of original and Internet-exclusive content that targets 18 auto-related subject categories: everything from new & used vehicles to motor sports, parts & accessories, repair & maintenance, consumer affairs, news, motorcycles, and motor homes. The Auto Channel has 16 searchable databases, including new & used vehicle price guides; thousands of photographs; the Internet's largest library of new car reviews for each of the last 4 model years; hundreds of streaming TV ON THE NET programs; and extensive live video and audio coverage of major automotive and motor sports events. The Auto Channel serves approximately 2 million visitors per month from more than 80 countries.