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Chrysler Will Introduce All-New Jeep Grand Cherokee

26 May 1998

NAIAS Announces that Chrysler Will Introduce All-New Jeep Grand Cherokee at 1999 Show

    DETROIT, May 26 -- The North American International Auto Show
(NAIAS) today announced that it has scheduled a press conference for the 1999
show -- six months ahead of the show's official opening.
    Chrysler will introduce the 1999 Jeep Grand Cherokee to a
worldwide audience on June 16, 1998, at 1 p.m. at Cobo Center in Detroit.
    "We just couldn't wait until next January to debut the newest version of
our gold-standard sport utility -- the all-new Jeep Grand Cherokee," said
Chrysler Chairman Robert Eaton.  "So we simply asked that the auto show
calendar be moved ahead by six months to accommodate this special
announcement."
    "The NAIAS has always been the premier venue for worldwide introductions
so we're delighted to open the show doors a little early -- o.k., six months
early -- if only for a couple of hours," said Harold Kuhn, senior co-chairman
1999 NAIAS.  "Chrysler has had a long tradition of unique product
introductions, and this will be no exception."  Kuhn added that the new Jeep
will be on display at the 1999 show in January.
    In 1992, Chrysler literally burst onto the scene when then-Mayor Coleman
Young and then-Chrysler President Robert Lutz drove the original Jeep Grand
Cherokee from the Jefferson North Assembly Plant up the steps of Cobo Hall and
straight through a glass window.
    "The 1992 Jeep Grand Cherokee virtually created a whole new level within
the segment by combining outstanding comfort with unsurpassed capability,"
said Eaton.  "We are fully confident that our customers will find the all-new
1999 Jeep Grand Cherokee raises that level even higher."