BlueStar Official Battery of the Indy 500, IMS, and IRL
15 May 1998Indianapolis Motor Speedway, Racing League and Indy 500 Name BlueStar as the 'Official Battery' for Three Years
VANCOUVER, British Columbia, May 15 -- BlueStar Battery Systems International Corp. Symbol - BHW Alberta Stock Exchange BlueStar Battery Systems International Corp. ("BlueStar") is pleased to announce that an agreement has been reached with the Indianapolis Motor Speedway Corporation that names BlueStar's premium automotive battery, "BlueStar Platinum" as the "Official Battery" of the Indianapolis Motor Speedway, Indianapolis Racing League and the Indianapolis 500 race for the next three years. "This is a fantastic opportunity for BlueStar as batteries and automotive accessories are synonymous with motor sports," says Darwin Sauer, President and CEO of BlueStar. "With the Indianapolis 500 event as its cornerstone, the Indy Racing League is one of North America's premier open-wheel auto racing series. This is particularly important to BlueStar as many of its network participants, customers and suppliers are automotive related businesses." In addition, BlueStar is also pleased to announce that the Company will be the primary sponsor of car No. 77, dubbed "the blue car", for the Indianapolis 500 race to be held on May 24, 1998. Stephan Gregoire, a three-year Indy veteran, will drive the Chastain Motorsports Indy car. The teams' Crew Chief is the renowned Darrell Soppe who has served some of the top racing teams in Indy Racing, including Newman-Haas, Hemelgarm and Menard. Drivers that Darrell Soppe has worked with include Mario Andretti, Tom Sneva, Scott Brayton, amongst others. "Stephan has a tremendous background and is currently fourth in the Indy Racing League point standings," says Chastain Motorsports team owner, Tom Chastain. "The sponsorship of the car includes an in-car camera for the Indianapolis 500 race and this event is watched by over 100 million homes world-wide," added Darwin Sauer. "This sponsorship, amongst other many marketing initiatives, is of particular importance to the BlueStar organization in light of the recent strategic marketing alliance in the United States with AC Delco, General Motors' Service Parts Operations. This further enhances our commitment to raise the profile of the BlueStar Integrated Sourcing Network participants and their businesses." BlueStar is a developer, specialized manufacturer, assembler and marketer of an extensive range of products sold in the international marketplace and has evolved into one of North America's largest integrated sourcing networks ("ISN") of batteries and battery related-products. BlueStar, through its network, markets over 6,000 different battery products from more than 165 suppliers. The Company anticipates that its product lines will continue to be enhanced through further strategic alliances with the world's leading cell and battery pack manufacturers, along with the continued expansion of its integrated sourcing network participants. SOURCE BlueStar Battery Systems International Corp.