Outdoor Enthusiasts Gear Up for Camp Jeep(TM) August 14-16

5 May 1998

Outdoor Enthusiasts Gear Up for Camp Jeep(TM) August 14-16
    AUBURN HILLS, Mich., May 5 -- With her Jeep(R) Wrangler in
four-wheel drive, she steadily ascends 1,200 feet through mountainous terrain
as her thoughts drift to what she knows will be the ultimate vacation.  Her
destination doesn't include out-stretched palm trees and white-sand beaches,
but rather soil and mountains.  It's an outdoor play-land where she can pursue
rugged trails in her vehicle and on her mountain bike.  For her, this vacation
is about a quest of knowledge, knowledge about the environment, outdoor
survival and even fly-casting.  Navigating through the, winding roadway, she
approaches her destination and it becomes clear that her adventure will be
complete with music and a spectacular view.
    Just like this Wrangler owner, outdoor enthusiasts from across the country
will quench their thirst for adventure this summer at Camp Jeep(TM) set for
August 14-16.  Thousands of Jeep owners will explore Mother Nature's
playground by partaking in three action-packed days of off-highway driving,
white-water rafting and other exhilarating activities.  A family vacation like
no other, Camp Jeep focuses on the environment, education and entertainment,
while providing Jeep owners the opportunity to learn more about the
capabilities of Jeep vehicles in a safe and environmentally responsible
manner.
    "Combining the great outdoors with a variety of activities makes Camp Jeep
a spectacular vacation destination for owners, their families and friends,"
said Martin R. Levine, General Manager-Chrysler/Plymouth/Jeep Division.  "Now
in its fourth year, more than 10,000 people from 45 states have gathered for
this unique vacation get-away."
    Considered a "gateway to adventure," Camp Jeep, located 25 miles southeast
of Vail on the, former World War II training ground of the 10th Mountain
Division, provides a chance for owners to use their vehicles as a passport to
the great outdoors.  Participants will choose from a myriad of activities
including a Family Activity Center, all-terrain mountain boarding, scenic
hikes, archery and outdoor musical concerts.  On Jeep 101 training courses,
owners will learn the basics of off-highway driving and the capabilities of
Jeep Wrangler, Cherokee and Grand Cherokee.  After honing these skills,
participants can set out on guided rides on surrounding trails rated according
to level of difficulty.
    Camp Jeep continues to work with the USDA Forest Service to ensure that
Camp Hale is properly protected and maintained during the event.  As part of
the complete reclamation project, participants are invited to contribute to
the preservation of the, area by planting one of the, 2,400 supplied seedlings
before the weekend concludes.
    Vacationers traveling to Camp Jeep this summer will find registration
remains unchanged from previous years at $195 per vehicle (there is no
per-person charge) and includes all activities except white-water rafting,
which is offered at a discounted rate.  Interested outdoor enthusiasts should
call 1-800-789-JEEP for more details.

SOURCE  Chrysler Corporation


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