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BMW 7 Series Gets Highest Score in Strategic Vision Quality Index

4 May 1998

BMW 7 Series Achieves Highest Score in Strategic Vision Total Quality Index(TM)

            Also Tops Luxury Car Segment for Second Straight Year

    WOODCLIFF LAKE, N.J., May 4 -- For the second year in a row,
the BMW 7 Series model line has achieved customer satisfaction accolades from
Strategic Vision, who announced today, the results of their 1998 Total Quality
Index(TM).  BMW's 7 Series sedans finished first in the Luxury Car segment and
achieved the highest score of any vehicle ever rated in the survey.
    "We're particularly gratified by the results of this survey," said BMW of
North America president Victor Doolan.  "The Total Quality Index(TM) is more
than a measurement of defects in an automobile.  It takes into account the
total ownership experience -- the enjoyment of driving the vehicle, the
purchase or leasing experience and the emotional aspects of the car/driver
relationship.  With so many good cars to choose from, the fact that the
7 Series has achieved this honor two years in a row, tells us that both the
vehicle and our retailers are exceeding our customers' expectations."
    In summing up the results of the survey, Strategic Vision commented on the
7 Series, "This is as good as it gets.  For the second year, this 'king of
vehicles' earned the highest score on the Total Quality Index(TM).  Delivering
the highest levels of safety, ride, craftsmanship and roadability, it gives
owners a strong sense of security and esteem."
    BMW 7 Series models include the 740i and long-wheelbase 740iL, both
powered by a 4.4-liter, aluminum block V-8 engine and the long-wheelbase
75OiL, powered by a 5.4-liter, aluminum block V-12.
    BMW of North America, Inc. was established in 1975, at which point the
company assumed marketing and distribution responsibilities of BMW automobiles
in the U.S. from the previous private distributor.  Motorcycle marketing and
distribution was added in 1980.  Since then the company's North American
operations have grown to include marketing, sales and financial services
organizations in the United States and Canada; a South Carolina manufacturing
operation; a design firm in California; and various other operations
throughout the U.S. and Canada.  BMW is represented in North America through a
network of more than 375 automobile and 190 motorcycle retailers in the United
States and Canada.  BMW (US) Holding Corp., the brand's North American
headquarters, is located in Woodcliff Lake, New Jersey.
    Information about BMW products is available to consumers via the World
Wide Web on the BMW homepage.  The address is:  http://www.bmwusa.com.

SOURCE  BMW of North America, Inc.