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Range Rover: Automobile Magazine Readers' Choice All-Star

10 April 1998

Range Rover: Automobile Magazine Readers' Choice All-Star

    Chosen the World's Finest Sport-Utility Vehicle by Discerning Audience

    LANHAM, Md., April 9 -- The ultimate authorities -- the avid
enthusiasts who read Automobile Magazine each month -- have elevated the
world-renowned Range Rover 4.0 SE and 4.6 HSE to All-Star status.  In the May
issue of Automobile Magazine, Range Rover is bestowed with the Readers' Choice
All-Star Award in the large sport-utility category.
    Charles R. Hughes, President, Land Rover North America, Inc., said, "This
is a supreme honor.  For Range Rover 4.0 SE and 4.6 HSE to be designated an
Automobile Magazine Readers' Choice All-Star confirms once again that Range
Rover's legendary reputation is well deserved.  In testament to that
reputation, Range Rover has just had its most successful ever first quarter.
Further, it reflects Land Rover North America's commitment to our owners to
provide the finest ownership experience possible."
    Range Rover, considered by many to be the world's first luxury
sport-utility vehicle, was introduced April 30, 1970 at the Amsterdam Motor
Show and has become the most advanced and prestigious 4x4 in the world.  It
uniquely combines Land Rover's legendary off-road ability and the performance
and feel of a fine European sedan.  The 4.6 HSE is more performance oriented
and features a 225 horsepower V8 engine, while the 4.O SE features a more fuel
efficient 190 horsepower V8 engine.  Standard equipment includes permanent
four-wheel drive, four-channel anti-lock brakes, a center viscous coupling,
electronic traction control and Range Rover's unique and exclusive electronic
air suspension that allows the vehicle to ride on a cushion of air.  The
system has four air spring bladders, one on each corner that inflate and
provide 5.2 inches of height adjustment over five settings.  With a leather
filled interior and numerous comfort features, Range Rover is the leader in
the luxury sport-utility segment.
    The entire Land Rover experience begins in one of the company's 114 retail
outlets, 65 of which now are Land Rover Centres.  From assistance given by a
highly trained four-wheel drive specialist to a Royal Welcome delivery,
followed by service performed by expert technicians, a Range Rover owner is
assured of a professional and enjoyable relationship.  The ownership
experience is further enhanced by off-road adventures ranging from one- to
three-day adventures off road by Land Rover retailers as well as opportunities
to enjoy events ranging from sporting clays tournaments to equestrian shows.
And, this summer, Land Rover owners have been invited to The Land Rover Lodge,
located in southwest Colorado, to help Land Rover celebrate its 50th
Anniversary.
    David E. Davis, Jr., Editor and Publication Director of Automobile
Magazine, announced the award today in a press conference at the New York Auto
Show.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly owned subsidiary of the BMW Group, Munich,
Germany.

SOURCE  Land Rover North America