BMW Offers New York Auto Show Visitors a Piece of The Ultimate Driving Experience

3 April 1998

    WOODCLIFF LAKE, N.J., April 2 -- More than one million
auto enthusiasts are expected to shop the 1998 New York International Auto
Show.  While most shoppers won't leave with the car of their dreams, luxury
car enthusiasts will have the chance to take home a unique token of their
appreciation for fine automobiles.
    BMW enthusiasts are among those who can put more than cars on their auto
show shopping lists.  For the first time, BMW will showcase items from its
Lifestyle accessory line at the show, to be held April 11-19 at the Jacob
Javitz Center.  As a featured retailer in the show's Galleria Shopping Mall,
BMW will offer a variety of interesting products designed to appeal to the
discriminating tastes of BMW owners and fans.
    Along with distinctive wearables, such as shirts, jackets and neckwear,
BMW will offer some uncommon, exclusive items, including:

    -- The BMW Baby Racer, a pint-sized, foot-powered BMW for toddlers
       featuring special "quiet tires" and classic BMW styling.
    -- BMW "dynamic" mountain bike that folds, engineered for performance on
       and off the road.
    -- Exquisite leather goods -- custom-designed purses, wallets and cases.

    "Our automobiles reflect who we are," said Detlef Kleine, Accessories
Development and Merchandising Manager at BMW.  "BMW offers accessories that
complement the lifestyles of BMW owners and the aspirations of the future BMW
owner.  They also reflect the performance and quality people expect from BMW."
    Many BMW Lifestyle products feature hallmark design and style elements
that echo those found in the company's automobiles.  For example, the glass
curve on the face of a BMW watch mirrors the sleek shape of a BMW car.  A
metal fastener on a coat resembles the unique design of a BMW brake rotor.
    In addition to the BMW items on display at the Galleria store, shoppers
will be able to order all of the merchandise from the BMW Lifestyle catalog
on-site.  They can also stop into BMW's Manhattan retail center to see
additional products or browse the Lifestyle catalog on-line on BMW's web site
at http://www.bmwusa.com.
    BMW entered the North American market in 1975.  Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States and Canada; a South Carolina manufacturing operation; a
design firm in California; and various other operations throughout the U.S.
and Canada.  BMW is represented in North America through a network of more
than 375 automobile and 190 motorcycle retailers in the United States and
Canada.  BMW (US) Holding Corp., the brand's North American headquarters, is
located in Woodcliff Lake, New Jersey.

SOURCE  BMW of North America